Disney Down Under
Media release 19 December 2006
Disney Down Under
Crocs™ Inc, manufacturer of a new breed of funky comfortable shoes, has brought the wonderful world of Disney down under to New Zealand.
The ‘Disney by Crocs’™ line, made its official debut in New Zealand today with an exclusive special-edition Mickey Mouse die-cut Kid’s Cayman shoe. Disney Crocs™ have recently launched worldwide and are available in a broad range of two-toned color palettes including Mickey’s signature black and red.
Other models soon to be released will include an array of unique designs emphasizing the distinctive personalities of Disney’s characters including Mickey and Friends, Winnie the Pooh and Friends, Disney Princess, Disney Fairies, as well as Pirates of the Caribbean and Disney*Pixar’s Toy Story and Cars.
“Disney is one of the most recognized brands across the globe and combining a phenomenal trend like Crocs™ with Disney continues our commitment to long-term growth for our business around the world,” says CEO of Crocs™ Ron Snyder.
The Disney by Crocs™ footwear line has expanded to six continents at select retail locations in Latin America, Europe, Australia, Japan, the Middle East, South Africa and now New Zealand. Select styles will be available this holiday season with an expanded product launch in Spring 2007.
A premier entertainment brand, Disney is also one of the most recognized brands in the fashion industry and was recently named among the Top 100 fashion brands in the world by leading US trade publication Women’s Wear Daily.
Available in children’s full sizes only. RRP $39.99
About Crocs, Inc.
Crocs™, Inc. is a rapidly growing designer, manufacturer and marketer of footwear for men, women and children under the Crocs™ brand. Crocs™ are made from Croslite™, a proprietary closed-cell resin, that is soft and lightweight, non-marking, slip- and odor-resistant. These unique properties make Crocs™ footwear ideal for casual wear, as well as for recreational uses such as boating, hiking, fishing and gardening.
About Disney Consumer
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books to interactive games, food and beverages, stationery, electronics and animation art. This is accomplished through the work of DCP's various lines of business: Disney Toys, Disney Softlines, Disney Home, Disney Food, Health & Beauty, Disney Stationery, Disney Publishing, Buena Vista Games, Baby Einstein, the Muppets Holding Company and Disney Shopping, Inc.'s catalog and disneyshopping.com.
The Disney Store, which debuted in 1987, also falls under DCP, through stores currently owned and operated by unaffiliated third parties under licensing agreements in North America and Japan, and wholly owned stores in Europe. For more information about DCP, please visit www.disneyconsumerproducts.com.