Line 7 launches A1 GP global merchandise range
New Zealand’s Line 7 launches A1 GP global merchandise range
Website launch for international sales of fanwear for motor-racing’s newest craze
New Zealand’s A1 GP motor racing success is being celebrated on and off the track this week with the global launch of the merchandise website by New Zealand’s heritage sportswear brand, Line 7.
Line 7 CEO, Ross Munro originally agreed to produce a small amount of merchandise for A1 Team NZ but after attending meetings on the world circuit and with the support of A1 Team New Zealand Seat Holder, Colin Giltrap, Munro saw an opportunity to merchandise across the entire contingent of 25 racing countries.
Line 7 now has the license to produce A1 GP fanwear globally and the replica clothing for A1 Team NZ. Line 7 also has the concession to be the on-site retailer at the Taupo Grand Prix in January.
The licence includes a global e-commerce agreement that will be linked from the A1 GP official website to Line 7 to manage global web sales. The site has gone live with all sales shipped from New Zealand to the rest of the world.
It’s an area in which Line 7 has already enjoyed success. The company managed the official e-commerce site for the 2003 Rugby World Cup, as well as the 2000 and 2003 Americas Cups. The company generated over $4m in online sales, mainly of Team New Zealand Gear with 90% of the sales going offshore. It’s a structure and business model Munro believes will have the same benefits with A1 GP.
“We’ve had the gear available at each of the Grand Prix events this year and have seen how devoted these fans are. The unique aspect of A1 allows fans to have a passion for motorsport and a passion for your country, unlike Formula One.
As the profile and prestige of A1 GP grows, the e-tailing channel will be right there to satisfy the fans.”
Line 7 is renowned for its support of sailing in New Zealand but also sees significant opportunities in motorsport, where fans are passionate in support of their team and want to wear merchandise to show that support.
As well as the website, the fanwear and replica gear will be sold through retail outlets nationwide.
The A1 GP fanwear range includes jackets, fleeces, polos, kids tees and caps.
The official clothing website is www.a1gpteamstore.com and to purchase A1 team New Zealand Replica gear visit www.a1teamnzl.com