DDB Appoints Australasia’s Number One Creative
20 December, 2006
Australasia’s Number One
Creative As New Executive
Creative As New Executive Creative Director
DDB has lured top ranking creative Toby Talbot from Saatchi & Saatchi to take the helm as its new Executive Creative Director.
Currently Creative Director at Saatchi, Talbot is ranked by Australian-based industry magazine Campaign Brief as Australasia’s number one creative director.
Chief Executive Officer of DDB New Zealand and Australia
Marty O’Halloran described the appointment as a major coup for the DDB Group.
“We’re delighted to have secured someone of Toby’s calibre to take up our top creative role,” he said.
“Toby is one of the best creative directors in the Asia Pacific region. He’ll lead an award-winning creative team here who, I know, will be delighted to welcome him onboard. We have major plans for 2007 in terms of business growth and creative expansion and Toby will be a key part of this strategy.”
DDB Group Managing Director Sharon Henderson added: “The DDB role is undoubtedly one of the most attractive in the industry. Our blue-chip client base provides some of the best creative opportunities in the New Zealand market. From a business perspective, someone of Toby’s exceptional talent will be invaluable in making a tremendously strong business even stronger.”