Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


First True Low Cost Carrier in New Zealand


May 02, 2007 Christchurch, New Zealand: The Kiwijet Airline Company Limited is pleased to announce its proposed operations as the first true low cost carrier (LCC) in New Zealand.

kiwijet is planning to launch all jet Boeing 737-300 domestic services in December 2007 between Auckland, Christchurch, Dunedin and Invercargill. Our plan is to offer kiwiclass seating for 140 passengers with a single priced fare structure and free seating. This concept is an entirely new twist on the low cost airline business models of current and previous airlines. It is our mission that soon “all Kiwis will fly”

Our plan closely resembles the Southwest Airlines business model in the USA, and we will offer a full range of amenities such as free wine and beer as well as a generous free baggage allowance not offered by Air New Zealand or Qantas. Other unique offerings will include ‘Moonlight Special’ fares on late night flights between AKL/CHC and CHC/AKL where only cabin baggage will be allowed with the customer. This concept will enable us to accommodate post and parcels in the cargo hold of the aircraft. Moonlight Special service will offer the absolute lowest fare between the two cities, and seats will be sold on a first come first served basis.

We are also considering other perks such as complimentary transfers to the city centres of Christchurch and Auckland as well. Our long term plans will include some limited non contested transtasman routes such as Wellington-Canberra, Auckland-Newcastle, Christchurch-Hobart and Rotorua-Sydney for example.

We believe that a growing population within the country as well as an influx of tourism especially from Asia and North America will sustain our operations for many years to come. Sales and marketing will be focused through internet and top up card sales with revolutionary new technologies such as paying for tickets through a text message or purchasing a fare card at the local petrol station. These cards are widely used in the USA with Southwest, American and US Airways and cater primarily to an 18 – 49 year old demographic. Our products will offer the consumer great flexibility with one price for all.

Our Chief Executive Officer Patrick L. Weil is a veteran of the US airline industry for over 29 years. Mr. Weil was one of the original consultants to advise Easyjet in the UK in June 1995 prior to its launch in November of that year. In 1992 Mr. Weil was Director of Customer Service for the highly successful US low cost carrier Air Tran Airways prior to its merger with Valujet Airlines in late 1995.

We will dramatically change the way an airline is structured by cross utilizing staff to cover inflight and ground positions. Other staff will be required to cover various positions in a cross utilized manner as well. By applying these concepts we can staff the company with roughly half the staffing levels of other carriers, and still achieve high productivity through a profit sharing scheme. We will offer substantially higher entry level pay scales than other airlines to attract the very best staff candidates in New Zealand to join our team.

We feel that the time is right to move forward with our plans, and we are considering bidding for the acquisition of an existing airline in New Zealand to expedite our entry into service.

Our website will be available from September so please check back for updates at


See... Kiwijet Media Overview (PDF)

© Scoop Media

Business Headlines | Sci-Tech Headlines


Oceans: NOAA Declares Third Ever Global Coral Bleaching Event

As record ocean temperatures cause widespread coral bleaching across Hawaii, NOAA scientists confirm the same stressful conditions are expanding to the Caribbean and may last into the new year, prompting the declaration of the third global coral bleaching event ever on record. More>>

Scoop Business: A Decade Of Government Pre-Seed Investment

More publicly-funded science is being commercialised after a decade of government ‘pre-see’d investment, according to an independent review. More>>


Solid Energy: Plan To Shut Unprofitable Huntly East Mine

Solid Energy, the state-owned coal miner in voluntary administration, plans to shut down its unprofitable Huntly East mine and lay off 65 staff after deciding the site stands "no chance whatsoever" of finding a buyer. More>>


E Tū: Merger Creates NZ's Biggest Private Sector Union

E tū has been created by the merger of the Engineering, Printing and Manufacturing Union and Service and Food Workers’ Union. It represents more than 50,000 working New Zealanders in industries as diverse as aviation, construction, journalism, food manufacturing, mining and cleaning. More>>


Internet: NZ Govt Lifts Target Speeds For Rural Broadband

The government has lifted its expectations on faster broadband speeds for rural New Zealand as it targets increased spending on research and development in the country's information and communications technology sector, which it sees as a key driver for export growth. More>>


Banks: Westpac Keeps Core Government Transactions Contract

The local arm of Westpac Banking Corp has kept its contract with the New Zealand government to provide core transactions, but will have to share peripheral services with its rivals. More>>


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news