Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Lion Nathan Launches Steinlager Pure

Lion Nathan Launches Steinlager Pure

Innovation marks fifth major portfolio announcement for 2007

Lion Nathan New Zealand announced the launch of Steinlager Pure at a function in Auckland last night. Steinlager Pure forms part of Lion Nathan’s current focus on innovation and export opportunities to drive growth.

Steinlager Pure is a smooth flavoured lager featuring all New Zealand ingredients; malted barley, hops, yeast, water, and is completely free of additives or preservatives.

Managing Director Peter Kean said the future for the business lay in harnessing new market opportunities, particularly ones with export potential. “With Steinlager Pure we have bottled the spirit of New Zealand,” said Kean. “Both Steinlager and New Zealand have enormous brand equity abroad. The natural New Zealand ingredients and additive and preservative free brewing, coupled with the stylish pack design of Steinlager Pure captures the best of both, making for a highly compelling export proposition,” he said.

Domestically Steinlager Pure offers consumers a true New Zealand premium beer. “Consumers are moving to New Zealand premium across all categories,” said Kean. “Steinlager Pure puts an all New Zealand super-premium option into the beer market as an alternative to European imports.”

Steinlager Pure is the fifth major initiative expanding Lion Nathan’s multi-beverage portfolio that has been announced this year, including the launch of MASH beer and McKenna bourbon, acquisition of Daniel Le Brun and securing distribution for Mahi wines.

There will be no change to the award-winning Steinlager Classic, which remains New Zealand’s biggest selling premium lager selling over 22 million litres locally and 8 million litres offshore annually.

Steinlager Pure will retail for $24.99 per dozen and will be available at leading liquor retailers and bars from 1 June 2007.

ENDS



© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Law Commission: Resist Rushing To New “Deepfake” Law

Artificial intelligence techniques can create massive volumes of fake audio, images and video that is incredibly convincing and near-impossible to detect... While it is tempting to respond with new law, the study finds that the long list of current legislation covering the issues may be sufficient. More>>

ALSO:

'Contrary To US Interests': US Lockout Sees Android Ditch Huawei

Effective May 16, 2019, the Bureau of Industry and Security (BIS) amended the Export Administration Regulations (EAR) by adding Huawei Technologies Co., Ltd. (Huawei) to the Entity List. More>>

ALSO:

Real Estate: Auckland House Price Deflation Accelerates

The decline in Auckland house prices is starting to accelerate as the number of house sales plummet, not just in Auckland but in most parts of the country. More>>

ALSO:

'Wellbeing Budget': Grant Robertson Pre-Budget Speech

There has been a fair amount of attention in the media here and internationally on this year’s budget – our country’s first Wellbeing Budget. Enough for me to be invited to the recent Spring Meetings of the World Bank and International Monetary Fund, to talk about our approach... More>>

ALSO: