Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Zealand’s Top Tourist Highlights Recognised

Pictures of this afternoon's event, attended by Rt Hon Helen Clark, Prime Minister and CEO Auckland Airport Don Huse, will be available by 6pm on www.arrival.co.nz/awards


Media Release
Embargoed until 4.00 p.m. Wednesday 4 July 2007

New Zealand’s Top Tourist Highlights Recognised

The Warehouse, SKYCITY, and Speights were recognised among New Zealand’s top tourism highlights today [4 July], at the inaugural Arrival Magazine Traveller’s Choice awards, held at the New Zealand Trade Centre in Auckland.

In the Favourite Retailer category the top honour, presented by Rt Hon Helen Clark, Prime Minister, went to The Warehouse, while Montana and Speights were awarded Favourite Wine and Beer respectively. Auckland’s Favourite Attraction/Activity was deemed to be SKYCITY, the Zorb© in Rotorua was named Favourite Attraction/Activity outside of Auckland, and Auckland was named Favourite Region.

The winners were determined by a survey of more than 2000 overseas visitors from 80 countries carried out by Arrival magazine – a magazine that showcases the best of New Zealand to overseas visitors.

Arrival Magazine Publisher Mike Taillie said he found some of the results of the survey quite surprising.

“While the Warehouse is a household name, we wouldn’t have expected travellers to name it as their favourite place to shop in New Zealand,” Mike said.

“We also found that some regions were performing better than some of our major tourist cities. For example, Taupo was rated higher than Wellington.”

Mike said another important finding of the survey was the lack of brand recognition for some of New Zealand’s favourite tourist attractions.

“While many people said their favourite activity was, for example, bungy jumping, or Waitomo Caves, few mentioned brands associated with these activities, meaning that we couldn’t identify which operator was involved.

“More than 50 per cent of overseas visitors have been to New Zealand before so brand recognition is hugely important for tourism operators in order to ensure repeat business and recommendations to other travellers. Mentioning that someone ‘must go whale watching’ as opposed to ‘must go whale watching in Kaikoura,’ makes a critical difference.”

Mike said the important thing about the Traveller’s Choice awards is that they are determined by overseas visitors, and not by the tourism industry itself.

“International visitors spend $8.3 billion annually in New Zealand, so understanding their behaviours and opinions is critical to our economy.

“We hope that these awards will continue to give us essential insight into New Zealand tourism into the future.”


FULL LIST OF WINNERS

Favourite Retailer

WINNER:
The Warehouse

FINALISTS:
Farmers
Pak’ n Save
Victoria Park Market
New World

Favourite Wine

WINNER:
Montana

FINALISTS:
Church Road
Oyster Bay
Waitiri Creek
Oyster Bay

Favourite Beer

WINNER:
Speight’s

FINALISTS:
Tui
Lion Red
Steinlager
Monteiths

Favourite Attraction - Auckland

WINNER:
SKYCITY

FINALISTS:
Kelly Tarltons
Auckland Museum

Favourite Attraction – North Island

WINNER:
Zorb Rotorua

FINALISTS:
Te Papa
Te Puia
Waiotapu
Huka Jet

Favourite Attraction - South Island

WINNER:
Whale Watch Kaikoura

FINALIST:
Shotover Jet

Favourite Region

WINNER:
Auckland

FINALISTS
Rotorua
Queenstown
Christchurch
Taupo


ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

PGPs: New Programme Sets Sights On Strong Wool

A new collaboration between The New Zealand Merino Company (NZM) and the Ministry for Primary Industries (MPI), announced today, aims to deliver premiums for New Zealand's strong wool sector... More>>

ALSO:

Restrictions Lifted: No Further Tau Flies Found

The Ministry for Primary Industries (MPI) confirms that all restrictions on the movement of fruit and vegetables in Manurewa, Auckland, due to the Tau fly, have been lifted as of 2.26pm on Sunday 7 February. More>>

Crowdfinding: Awaroa Beach To Become Public Land If Appeal Succeeds

Conservation Minister Maggie Barry says a privately-owned beach will become part of the Abel Tasman National Park if an online crowdfunding campaign to buy it succeeds... More>>

ALSO:

Meat Workers Union: Waitangi Mondayisation Flaunted By Large Employer Of Maori

At the AFFCO Talley owned meat plant in Rangiuru, the company has resorted to bullying and threats... saying they could be disciplined and their union sued for an unlawful strike if workers exercise their rights to a paid day off tomorrow. More>>

Earlier:

ETS Review: Modelling Documents Released

Three technical documents are being released to help New Zealanders engage with the Emissions Trading Scheme (ETS) review, Climate Change Minister Paula Bennett says. More>>

ALSO:

Northland: Govt Plan Targets Transport, Web, Maori Assets

The government has released a 10-year plan to attract investors and lift economic growth in Northland, a region that perennially underperforms the rest of the country even while being endowed with natural beauty, productive land, minerals, a potential workforce, scope for manufacturing, forestry and aquaculture, and proximity to Auckland. More>>

ALSO:

Statistics: Unemployment Rate Falls To 5.3 Percent

The unemployment rate fell to 5.3 percent in the December 2015 quarter (from 6.0 percent), Statistics New Zealand said today. This is the lowest unemployment rate since March 2009. There were 16,000 fewer people unemployed than in the September ... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news