35% Acquisition of Whitech

Media Release
9 July 2007

FUJIFILM Holdings Australasia Pty Ltd now a 35% shareholder in award-winning software company, Whitech Pty Ltd

FUJIFILM Holdings Australasia Pty Ltd announced today that it is now a
35 percent shareholder of award-winning software company, Whitech Pty Ltd - specialists in electronic point of sale solutions and market leading photographic digital kiosk and home ordering solutions.

FUJIFILM Holdings Australasia CEO, Mike Machida, said today’s acquisition announcement was part of the organisation’s ongoing global business development and expansion strategy.

“FUJIFILM has maintained a strong business relationship with Whitech throughout the development of the Fujifilm Digital Printing Model, so the organisation’s acquisition of an equity interest in Whitech was a natural progression,” Mr Machida said.

Whitech’s suite of Photo.Teller™ software is marketed with FUJIFILM’s Digital Photo Centre (DPC) kiosks which are now the most popular method consumers use to order photographs in Australian retail stores.

FUJIFILM Holdings Australasia Director, Dave Marshall, said the organisation’s investment in Whitech Pty Ltd indicates its commitment to providing a sophisticated fulfilment solution for retailers as well as a convenient and user-friendly selection of print ordering and photo-gifting solutions for consumers.

“The popularity of photo gifting in Australia will create the next growth phase for the Imaging Industry where ordering from Retail Digital Photo Centres, as well as New Home Ordering Modules, are expected to more than double sales in the next two years,” Mr Marshall said.

“Incorporating Whitech software with FUJIFILM’s DPC kiosks has enabled consumers to edit images for immediate in-store printing and will also enable the ordering of a range of photo gifting products.

“These products include fully-bound hard or soft cover Photo Books, Story
Books, large canvas prints, personalised stationery, calendars, key rings, mugs,
t-shirts and much more.”

“Whitech (DPC) kiosk software can also be customised for each retailer’s needs to accommodate all workflow management and output capabilities,” Mr Marshall said.

Whitech Managing Director and Founder, Steve Delnawaz, said Whitech’s
award-winning software solutions have been instrumental in the transformation of the photographic industry.

“Since 2003, Whitech has collectively won nine awards for its innovative software solutions and its creative business and marketing solutions,” Mr Delnawaz said.

About FUJIFILM
FUJIFILM is a world leader in imaging, information and document technologies. With a commitment to extensive research and development, FUJIFILM provides a leading edge range of products and services that incorporate proprietary technologies which contribute to the advancement of such fields as culture, science, technology and industry, as well as improved health and environment protection. Ultimately, FUJIFILM’s aim is to help enhance the quality of life for people worldwide.

About Whitech
Established in 1995, Whitech Pty Ltd is an innovative Australian company that offers information technology products and services to retail businesses all over the world. Whitech specialises in industry specific and customised point of sale solutions aimed at improving the efficiency and profitability of its customers. Whitech Pty Ltd owns and develops all the software products sold in Australia and internationally.
www.whitechsolutions.com
www.fujifilm.com.au

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