Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Checklist: Unsolicited Electronic Messages Act

The Unsolicited Electronic Messages Act 2007

As of 5 September 2007 it will be illegal to send unsolicited commercial electronic messages (spam) with a New Zealand link (i.e. messages sent to, from or within New Zealand).

SPAM CHECKLIST

An email is only spam if it fits both of these criteria

Is your email commercial?
Commercial = marketing or promoting goods, services or land, or directing the recipient to a location where a commercial transaction can take place (such as a website).
Is your email unsolicited?
Unsolicited = An unsolicited message is one that the recipient has not consented to receive.

There are three steps to follow:

Step 1-CONSENT

You need the consent of the email recipient in order to send them email messages

Express - Direct indication that it is okay to send messages. Can be gained by: filling in a paper form, ticking a box on a website, a phone or face-to-face conversation. Businesses should keep a record of consent. It is advisable to verify that consent has come from the holder of the electronic address. This can be done by requesting recipient reply to confirm.

Inferred - The person you wish to contact has not directly instructed you to send them a message, but it is still clear that there is a reasonable expectation that messages will be sent i.e. address holder provided their email address when purchasing goods and services in the general expectation there will be follow-up communication, or swapping business cards.

Deemed - Someone conspicuously publishes their work related electronic address or mobile number (i.e. on a website, brochure or magazine). If the publication includes statement that the person does not want to receive spam at that address, consent cannot be deemed.

REMEMBER: The onus is on you as the sender to prove consent.

STEP 2-IDENTIFY

Commercial emails must always clearly identify the business responsible
for sending the message and how they can be contacted.
* Identify you as the sender;
* Identify how you can be contacted;
* Details must be likely to be accurate for 30 days.

STEP 3-UNSUBSCRIBE

Commercial emails must contain a functioning unsubscribe facility.
* FREE of charge
* Clear and conspicuous
* Functional for at least 30 days
* Able to be sent using the same method of communication
* Actioned within five working days


This is intended as a brief guide only. For more information about spam
and the new law see www.antispam.govt.nz


ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Climate Summary: NZ’s Equal-2nd Warmest Year On Record

Annual temperatures were above average (+0.51°C to +1.20°C above the annual average) across the majority of New Zealand... 2018 was the equal 2nd-warmest year on record for New Zealand, based on NIWA’s seven-station series which began in 1909. More>>

ALSO:

GDP: Economic Growth Dampens In The September Quarter

Gross domestic product (GDP) rose 0.3 percent in the September 2018 quarter, down from 1.0 percent in the previous quarter, Stats NZ said today... GDP per capita was flat in the September 2018 quarter, following an increase of 0.5 percent in the June 2018 quarter. More>>

ALSO:

Up $1.20: $17.70 Minimum Wage For 2019

Coalition Government signals how it will move toward its goal of a $20 p/h minimum wage by 2021... “Today we are announcing that the minimum wage will increase to $17.70 an hour on 1 April 2019." More>>

ALSO:

Retail: IKEA To Open In New Zealand

Inter IKEA Systems B.V. is today announcing its intentions to grant the Ingka Group exclusive rights to explore expansion opportunities in New Zealand. More>>