Scoop Business

Tourism New Zealand Takes Over You Tube

Tuesday, 18 September 2007, 10:08 am
Press Release: Tourism New Zealand

MEDIA RELEASE
FOR IMMEDIATE RELEASE

EMBARGOED TILL 1AM TUESDAY SEPTEMBER 18, 2007

Tourism New Zealand is staging a global road block, taking over the YouTube homepage for 24-hours.

The takeover starts at 9.00pm on the West Coast of the United States on September 17 (4pm Tuesday 18th in New Zealand).

The deal between YouTube and Tourism New Zealand includes 24-hour ownership of the paid video space on the homepage, followed by three months of a New Zealand branded channel.

For a day, the YouTube homepage will show Tourism New Zealand’s new 100% Pure New Zealand campaign, launched in August.

“Tourism New Zealand has to be first in to embrace new technology if we are to stay ahead of the competition,” Tourism New Zealand chief executive George Hickton said.

“YouTube is a great example of how a small country can use technology to its advantage,” Mr Hickton added.

To celebrate, Tourism New Zealand and TVNZ have teamed up to show the new television commercial on New Zealand television during One News at 6pm tonight [Tuesday].

The new 100% Pure New Zealand campaign focuses on New Zealand as the youngest country on earth.

According to historians, New Zealand was the last habitable landmass on earth to be settled by humankind.

Tourism New Zealand also linked up with the creative talent at Wellington-based Weta Digital to celebrate New Zealand’s culture and history by animating the Maori legend of Maui hauling the North Island from the sea.

Advertisement - scroll to continue reading

During the next three months, Tourism New Zealand will be constantly refreshing its New Zealand channel with new content, including mini-documentaries.

The site will also link to TVNZ’s TV On Demand.

It will also show footage being put together to support Tourism New Zealand’s online rugby club – The Front Row Rugby Club - being led by former All Black, Tana Umaga. The club is part of Tourism New Zealand’s build up to hosting the Rugby World Cup in 2011.

Background

Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience.

In November of 2006, YouTube was acquired by Google and continues to operate as an independent subsidiary.

YouTube has about 10 million impressions a day.

Between 200,000 and one million videos are uploaded each day on YouTube.

ends

Advertisement - scroll to continue reading

Did you know Scoop has an Ethical Paywall?

If you're using Scoop for work, your organisation needs to pay a small license fee with Scoop Pro. We think that's fair, because your organisation is benefiting from using our news resources. In return, we'll also give your team access to pro news tools and keep Scoop free for personal use, because public access to news is important!

Go to Scoop Pro Find out more

Find more from Tourism New Zealand on InfoPages.

Business Headlines | Sci-Tech Headlines

BUSINESS, SCIENCE & TECH

NIWA: Ship Anchors May Cause Extensive And Long-lasting Damage To The Seafloor, According To New Research

NIWA anchored their research vessel in Wellington Harbour and observed in real-time how its anchor changed the surrounding environment. Study leader NIWA geophysicist Dr Sally Watson says they saw broomstick-like scarring on the seabed.

New Zealand Customs Service: A Step Forward For Simpler Trade Between New Zealand And Singapore

The New Zealand Customs Service has signed an arrangement with Singapore that will help to make trade simpler for exporters. The Arrangement on Facilitating Safe and Efficient Trade sets out a framework for developing and strengthening practical cooperation on trade and the use of emerging technology.

Horizon Research: 68% Say Make Banks Offer Fraud Protection

68% (2,785,000 adults) believe the government should regulate to make sure banks offer fraud and cybercrime protection to customers. These are among findings of a new study, conducted in the public interest by Horizon Research, on bank fraud and cybercrime.

NZ Banking Association: Banks Seek Government Support For Anti-Scam Centre

The banking industry has asked the government to support a New Zealand Anti-Scam Centre, as part of a response to recent ministerial requests on scam prevention. In a letter to commerce and consumer affairs minister Andrew Bayly, New Zealand Banking Association chief executive Roger Beaumont asked the government to consider leading scam prevention in New Zealand.

National Road Carriers: Praises NZTA State Highway Investment Proposal Turnaround

NZTA released its State Highway Investment Proposal (SHIP) on Friday 12 April in response to the draft GPS that set out plans for 15 Roads of National Significance (RoNS) released by Transport Minister Simeon Brown on 6 March.

Greenpeace: Cameras Reveal Mass Underreporting Of Dolphin, Albatross And Fish Bycatch By Commercial Fishing Industry

The data shows that for the 127 vessels now with cameras, reporting of dolphin captures increased nearly seven fold while reported albatross interactions were up 3.5 times. The reported volume of fish discarded has increased by almost 50%.

Join Scoop Pro

Submit News

Become a Member