Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


McDonald’s announces an election worth voting for

Media release
24 September 2007

McDonald’s® announces an election worth voting for

Local elections not offering any candidates to your liking? McDonald’s has an election that’s worth a vote, with a candidate that can be relied on to deliver on its promises. The KiwiBurger – should it stay or should it go?

The iconic burger, which was put back on the menu by popular demand in May, is in the running to stay around for another term. In the spirit of elections taking place across the country, the Vote KiwiBurger campaign asks KiwiBurger lovers who want it to stay to pledge their support by choosing a KiwiBurger the next time they visit a McDonald’s restaurant.

McDonald’s Director of Marketing, Justin Watson, says that the company initially brought the KiwiBurger back as a 'limited time' promotion because it was their most consistently requested burger.

"The KiwiBurger was first launched in 1991, and sixteen years later, it's still helping define what it means to be a Kiwi. With beetroot and egg, it's a McDonald's menu item you won't find anywhere else in the world," says Mr Watson.

“Right now the KiwiBurger is McDonald’s eighth most popular burger on the menu. We've decided if the burger can make it into the top five during the promotion, this iconic Kiwi item will stay around!"

Not only can fans show their individual support for the KiwiBurger, regions can vie to be the 'KiwiBurger region of New Zealand'. The McDonald's website will be frequently updated to let Kiwi's know which region loves the KiwiBurger the most.

At the end of the election McDonald’s will announce the region to take out this title (based on the popularity of the KiwiBurger in that region compared to other parts of New Zealand).

The much loved KiwiBurger television commercial has also been updated for the campaign. While the popular song remains, there is new imagery to complement this exciting next stage in the life of the KiwiBurger.

The next time you're in McDonald's, choose a KiwiBurger and make your vote count before 6 October 2007. To find out more about the campaign, or to see how each region is doing, visit www.kiwiburger.co.nz

ENDS

Notes to editors
- The Vote KiwiBurger promotion runs from 23 September to 6 October.
- The KiwiBurger includes a 100 per cent pure beef pattie, Farmer Brown® egg, Wattie’s® beetroot, tomato, lettuce, Mainland® cheese, onions, ketchup and mustard in a toasted bun. It retails for $6.20, with a medium KiwiBurger combo available for $8.20.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Fruitful Endeavours: Kiwifruit Exports Reach Record Levels

In June 2016, kiwifruit exports rose $105 million (47 percent) from June 2015 to reach $331 million, Statistics New Zealand said today. Overall, goods exports rose $109 million (2.6 percent) in June 2016 (to $4.3 billion). More>>

ALSO:

Economic Update: RBNZ Says Rate Cut Seems Likely

The Reserve Bank will likely cut interest rates further as a persistently strong kiwi dollar makes it difficult for the bank to meet its inflation target, it said. The local currency fell. More>>

ALSO:

House Price Action Plan: RBNZ Signals National Lending Restrictions

The central bank wants to cap bank lending to property investors with a deposit of less than 40 percent at 5 percent and restore the 10 percent limit for owner-occupiers wanting to take out a mortgage with a deposit of less than 20 percent, according to a consultation paper released today. More>>

ALSO:

Sparks Fly: Gordon Campbell On China Steel Dumping Allegations

No doubt, officials on the China desk at MFAT have prided themselves on fashioning a niche position for New Zealand right in between the US and China – and leveraging off both of them! Well, as the Aussies would say, of MFAT: tell ‘em they’re dreaming. More>>

ALSO:

Loan Sharks: Finance Companies Found Guilty Of Breaching Fair Trading Act

Finance companies Budget Loans and Evolution Finance, run by former 1980s corporate high-flyer Allan Hawkins, have been found guilty of 106 charges of breaching the Fair Trading Act for misleading 21 borrowers while enforcing loan contracts. More>>

ALSO:

Post Panama Papers: Govt To Adopt Shewan's Foreign Trust Recommendations

The government will adopt all of the recommendations from former PwC chairman John Shewan to increase disclosure and introduce a register for foreign trusts with new legislation to be introduced next month. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news