Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


McDonald’s announces an election worth voting for

Media release
24 September 2007

McDonald’s® announces an election worth voting for

Local elections not offering any candidates to your liking? McDonald’s has an election that’s worth a vote, with a candidate that can be relied on to deliver on its promises. The KiwiBurger – should it stay or should it go?

The iconic burger, which was put back on the menu by popular demand in May, is in the running to stay around for another term. In the spirit of elections taking place across the country, the Vote KiwiBurger campaign asks KiwiBurger lovers who want it to stay to pledge their support by choosing a KiwiBurger the next time they visit a McDonald’s restaurant.

McDonald’s Director of Marketing, Justin Watson, says that the company initially brought the KiwiBurger back as a 'limited time' promotion because it was their most consistently requested burger.

"The KiwiBurger was first launched in 1991, and sixteen years later, it's still helping define what it means to be a Kiwi. With beetroot and egg, it's a McDonald's menu item you won't find anywhere else in the world," says Mr Watson.

“Right now the KiwiBurger is McDonald’s eighth most popular burger on the menu. We've decided if the burger can make it into the top five during the promotion, this iconic Kiwi item will stay around!"

Not only can fans show their individual support for the KiwiBurger, regions can vie to be the 'KiwiBurger region of New Zealand'. The McDonald's website will be frequently updated to let Kiwi's know which region loves the KiwiBurger the most.

At the end of the election McDonald’s will announce the region to take out this title (based on the popularity of the KiwiBurger in that region compared to other parts of New Zealand).

The much loved KiwiBurger television commercial has also been updated for the campaign. While the popular song remains, there is new imagery to complement this exciting next stage in the life of the KiwiBurger.

The next time you're in McDonald's, choose a KiwiBurger and make your vote count before 6 October 2007. To find out more about the campaign, or to see how each region is doing, visit www.kiwiburger.co.nz

ENDS

Notes to editors
- The Vote KiwiBurger promotion runs from 23 September to 6 October.
- The KiwiBurger includes a 100 per cent pure beef pattie, Farmer Brown® egg, Wattie’s® beetroot, tomato, lettuce, Mainland® cheese, onions, ketchup and mustard in a toasted bun. It retails for $6.20, with a medium KiwiBurger combo available for $8.20.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Revenue Renewal: Tax Modernisation Programme Launched

Revenue Minister Todd McClay today released the first two in a series of public consultations designed to modernise and simplify the tax system. More>>

ALSO:

Scoop Business:
NZ Puts Seven New Oil And Gas Areas Put Up For Tender

A total of seven new areas will be opened up to oil and gas exploration under its block offer tendering system, as the New Zealand government seeks to concentrate activity in a few strategically chosen areas. More>>

ALSO:

Half Full: Dairy Payouts Steady, Cash Will Be Tight

Industry body DairyNZ is advising farmers to focus on strong cashflow management as they look ahead to the 2015-16 season following Fonterra's half-year results announcement today. More>>

ALSO:

First Union: Cotton On Plans To Use “Tea Break” Law

“The Prime Minister reassured New Zealanders that ‘post the passing of this law, will you all of a sudden find thousands of workers who are denied having a tea break? The answer is absolutely not’... Cotton On is proposing to remove tea and meal breaks for workers in its safety sensitive distribution centre. How long before other major chains try and follow suit?” More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news