Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


McDonald’s announces an election worth voting for

Media release
24 September 2007

McDonald’s® announces an election worth voting for

Local elections not offering any candidates to your liking? McDonald’s has an election that’s worth a vote, with a candidate that can be relied on to deliver on its promises. The KiwiBurger – should it stay or should it go?

The iconic burger, which was put back on the menu by popular demand in May, is in the running to stay around for another term. In the spirit of elections taking place across the country, the Vote KiwiBurger campaign asks KiwiBurger lovers who want it to stay to pledge their support by choosing a KiwiBurger the next time they visit a McDonald’s restaurant.

McDonald’s Director of Marketing, Justin Watson, says that the company initially brought the KiwiBurger back as a 'limited time' promotion because it was their most consistently requested burger.

"The KiwiBurger was first launched in 1991, and sixteen years later, it's still helping define what it means to be a Kiwi. With beetroot and egg, it's a McDonald's menu item you won't find anywhere else in the world," says Mr Watson.

“Right now the KiwiBurger is McDonald’s eighth most popular burger on the menu. We've decided if the burger can make it into the top five during the promotion, this iconic Kiwi item will stay around!"

Not only can fans show their individual support for the KiwiBurger, regions can vie to be the 'KiwiBurger region of New Zealand'. The McDonald's website will be frequently updated to let Kiwi's know which region loves the KiwiBurger the most.

At the end of the election McDonald’s will announce the region to take out this title (based on the popularity of the KiwiBurger in that region compared to other parts of New Zealand).

The much loved KiwiBurger television commercial has also been updated for the campaign. While the popular song remains, there is new imagery to complement this exciting next stage in the life of the KiwiBurger.

The next time you're in McDonald's, choose a KiwiBurger and make your vote count before 6 October 2007. To find out more about the campaign, or to see how each region is doing, visit www.kiwiburger.co.nz

ENDS

Notes to editors
- The Vote KiwiBurger promotion runs from 23 September to 6 October.
- The KiwiBurger includes a 100 per cent pure beef pattie, Farmer Brown® egg, Wattie’s® beetroot, tomato, lettuce, Mainland® cheese, onions, ketchup and mustard in a toasted bun. It retails for $6.20, with a medium KiwiBurger combo available for $8.20.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Royal Society: Review Finds Community Water Fluoridation Safe And Effective

A review of the scientific evidence for and against the efficacy and safety of fluoridation of public water supplies has found that the levels of fluoridation used in New Zealand create no health risks and provide protection against tooth decay. More>>

ALSO:

Scoop Business: Croxley Calls Time On NZ Production In Face Of Cheap Imports

Croxley Stationery, whose stationery brands include Olympic, Warwick and Collins, plans to cease manufacturing in New Zealand because it has struggled to compete with lower-cost imports in a market where the printed word is giving way to electronic communications. More>>

ALSO:

Prefu Roundup: Forecasts Revised, Surplus Intact

The National government heads into the election with its Budget surplus target broadly intact, delivering a set of economic and fiscal forecasts marginally revised from May to reflect weaker commodity prices and a lower tax take. More>>

ALSO:

Convention Centre: Major New SkyCity Hotel And Laneway For Auckland

Today SKYCITY Entertainment Group Limited revealed plans to build a new hotel and pedestrian laneway of bars, restaurants and boutique shopping on land it owns in the Nelson and Hobson Streets block, expanding the SKYCITY Entertainment Precinct. More>>

ALSO:

Igniting The Spark: Bringing The Digital Enabler To Life

Changing a name is, relatively speaking, the easy part of a re-invention. Changing a culture, getting all the ducks in a row, turning yourself inside-out to become customer-inspired is a much bigger challenge. More>>

ALSO:

Ebola And NZ: Targeted Screening At Airport But Risk Low

The risk of any cases of Ebola in New Zealand remains very low, but health and border authorities are well prepared... anyone arriving in New Zealand who in the last three weeks has visited countries affected will be screened for symptoms of the disease. More>>

ALSO:

Scoop Business: Brewer Seeking Crowd-Funding Cancels Shareholders’ Dividends

Shareholders in Renaissance Brewing company, the first business to seek equity through crowd-funding in New Zealand, have cancelled their claim on $147,000 of accumulated earnings “to make Renaissance a more attractive investment opportunity.” More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news