Bags to change your – and your child’s – life

PRESS RELEASE - FOR IMMEDIATE RELEASE - 30 October 2007

Bags to change your – and your child’s – life

Feeling just a little bit guilty about using disposable nappies? At least you can use a stylish, recycled billboard bag from WAS to carry them around.

Auckland , New Zealand – October 30, 2007- When you think about it, the billboard is the ultimate in contradictions. Used to sell the prospect of a better life through whichever product or service it features, the irony is that when that particular promotion is over, the canvas billboard skin is unceremoniously torn down and thrown in a landfill, thereby contributing to the growing pollution we leave behind for our children.

It’s apt, therefore, that the newest product from WAS – the company recycling these tough billboard skins and giving them new life as funky, functional bags – has created something especially for children – a baby bag.

Like all of the WAS (as in ‘was something else’) products, each baby bag is unique, having been designed and crafted by hand.

The design of the baby bag was something that Glenda Keegan, owner of WAS, was determined to get right. “We wanted to keep it simple enough, but really functional – having space in there for everything you might need, but also not making the bag so specialised that it would be worthless when baby grew out of nappies. It is primarily a baby bag, but this material lasts a long time, so we wanted people to be able to use it for other purposes.”

The upshot is a high-volume bag with a total of seven compartments, some internal and some on the outside for quick access. “From the testing we have done with parents, the word is we have got it right,” says Glenda.

The chic ex-billboard design of the bags is as different from your average nappy bag as it is possible to be, and would not look out of place at the beach and would definitely turn heads in the street or even at the office.

Billboard skins are made from UV resistant, rip-stop reinforced PVC vinyl, which in English means they are extremely hard wearing. With material like this, Glenda realised that the construction had to be up to scratch too, hence the triple-reinforced webbing and industrial strength Velcro flap. Each bag is also hand-sewn with super tough marine industry thread. With a waterproof and wipeable interior and exterior, the bag is virtually indestructible, which most parents will agree is handy when you have kids involved.

WAS has stockists in NZ in Auckland, Mt Maunganui, Hawkes Bay, Waitomo, New Plymouth, Wellington, Dunedin and Queenstown, or you can purchase bags internationally from our online shop at www.was.co.nz/shop/shopping.asp.

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Supporting Images
WAS baby bag press ready images can be downloaded here: www.was.co.nz/press_imagesasp

About WAS

WAS is New Zealand’s leading manufacturer of recycled billboard products for retail and corporate clients. WAS has a commitment to providing high quality and unique products from discarded and disused materials.

For more information or to contact us see www.was.co.nz

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