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Swanndri sold to Longbeach Holdings

New Owner For Iconic Kiwi Brand –
Swanndri sold to Longbeach Holdings

Successful Christchurch apparel company Longbeach Holdings Ltd today announced that it has acquired one of New Zealand’s most well known and respected brands, Swanndri.

Longbeach specialises in developing supply solutions and product for the apparel sector. It has operations in New Zealand, Australia, South Africa, UK and China.

The company has been working with Swanndri as a major product supply partner for the past two years including developing new innovations in fabrications and styling.

The outgoing Chairman of Swanndri, Bryan Pearson, said the Board and management team of Swanndri has spent the past four years repositioning and growing the business. “We all felt the time was right for a major company like Longbeach to come in and take Swanndri to the next level.

“Longbeach has the expertise and infrastructure to support further growth of this great Kiwi brand in New Zealand and international markets. Their existing relationship with the brand, their established position in major markets beyond New Zealand and their specialist skills, make them the natural owners of Swanndri.”

Longbeach Chairman, Ken Sparrow, says this is a great deal for the Swanndri brand and for both companies.

“The Swanndri brand is a national icon that we look forward to developing globally. We have plans to leverage and capitalise on the hard work that has been done over recent years.”


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