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‘Dress For Success’ in Charity Fundraiser

November 14th 2007 PRESS RELEASE For immediate release

Creative Wellington Business Women support ‘Dress For Success’ in Charity Fundraiser

Four local creative women have banded together to stage a fundraiser in support of the charity organisation Dress for Success.

Entertainment and refreshments will be provided in an evening when, Gitte Eklund Short (Art), Jo Luping (Jewellery) and Nada Matthews/Jo Learmonth (deNada Fashion) will put up feature pieces for raffle.

Gitte’s new art exhibition will be unveiled and Jo will be presenting her 2007 series of jewellery; all pieces/works will be for sale. deNada will put up the major donation to Dress for Success Wellington in the form of new designer clothing matched dollar-for-dollar with sales on the night. The charity will benefit from up to $5000 in new clothing.

The event being held at deNada on 29 November brings together art, creativity, business and social entrepreneurship. These values are echoed in the businesses of all three local designers. Using their positions in different branches of the lifestyles industry they have put together a night that will enable support and encouragement to other women.

Carmel Russell, Executive Director for Dress for Success Wellington explains that the charity provides professional attire and advice to help improve a woman’s presentation skills and interview success. Each client receives one outfit/suit for a job interview and additional clothing when she gains employment and begins her working life.

“Support of talented and professional women such as Gitte, Jo and Nada will help us in our goals of advancing the economic and social development of our clients and encouraging their self sufficiency through career development and employment retention. By helping a woman succeed we encourage a positive role model and work ethic and we also help her family and the community she lives and works in.”

Danish born Gitte Eklund Short is launching a new exhibition of acrylic and mixed media paintings illustrating the great richness, the diversity of tranquillity and chaos that she notes has been brought upon her by belonging to two places at heart...New Zealand and Denmark.

deNada launched in Featherston Street in September 2006 and has been involved in numerous events, both charity and otherwise. Customers have come to value the stable but quirky designs that deNada are producing. The new range of deNada/Konev handbags will be on show.

Jo Luping, printmaker, ceramicist, photographer and now jeweller produces work that is a selection of wearable art; miniature photographs and paintings captured in resin and set within sterling silver. All the images are inspired by our New Zealand landscape.

We would invite you to join us at 6pm on 29 November for a dynamic and exciting evening in support of this worthwhile charity, Dress for Success Wellington. It would be a perfect time to find Christmas gifts for family and friends and at the same time contribute towards a sizable donation to those less fortunate or less well supported within our community.

Event Details

29 November 2007, 6pm
Launch of new Jo Luping Jewellery Range
Launch of Gitte Eklund Short art collection (exhibition runs until 6 Jan 2008)
deNada designer clothing gifted to DFS in Dollar-For-Dollar relationship with
sales up to $5000.

Where: deNada, 128 Featherston Street, Wellington

Entry Fee: FREE. Guests will be asked to participate in raffles and be VERY
tempted by all goodies on offer.

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