Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


It’s a gong-fest for The Hyperfactory


It’s a gong-fest for The Hyperfactory at mobile marketing and media awards

Auckland, 16 November, 2007 – Mobile marketing and media company The Hyperfactory has had to make more room in its trophy case after taking home top awards from both the Mobile Marketing Association (MMA) and Asia Pacific Digital Media Awards ceremonies last night.

At the MMAs, held in Los Angeles, The Hyperfactory won the Best Use of Mobile Marketing: Branding and Best Use of Mobile Marketing: Product/Services Launch categories for its Toyota FJ Cruiser campaign. It was also a finalist in four other categories. (Full details follow at the end of this release.)

In Hong Kong at the Asia Pacific Digital Media Awards, the Hyperfactory was awarded the Best Use of Mobile gold for its ‘Say Goodbye’ campaign for Motorola in Hong Kong, and a bronze in the same category for the Wellington Zoo ‘Augmented Reality’ project. It also won a bronze in the Best Activation Campaign category for the KFC ‘Free Lunch’ campaign.

The Hyperfactory partnered with Saatchi & Saatchi LA to develop the MMA award-winning Toyota FJ Cruiser campaign. As a means of targeting outdoor and off-road enthusiasts – the core consumers for the FJ Cruiser – The Hyperfactory developed a cross-platform, branded mobile site, packed with exclusive, made-for-mobile, live streaming and downloadable videos and drivers’ blogs. Consumers were able to follow the FJ Cruiser’s journey as it debuted at the Baja 1000, one of the world’s most gruelling off-road adventure races that takes place in Mexico’s Baja California Peninsula.

The Motorola campaign saw The Hyperfactory pair with Ogilvy to create a groundbreaking interactive campaign at Hong Kong International Airport. It allowed travellers to say goodbye to loved ones via their mobile phones by broadcasting their personal video messages on giant screens around the airport. They could also receive video messages and exclusive content from soccer star David Beckham and Chinese chart-topper Jay Chou direct to their mobile phones.

There were tens of thousands of video interactions between travellers, David Beckham and Jay Chou, and the videos made their way all over the world from phone to phone. In fact, the campaign was such a sensation that Hong Kong residents were driving out to the airport just to give it a go.

Derek Handley, CEO of The Hyperfactory, says, “Winning these accolades from both the MMA and Digital Media Awards on the same day is a tremendous way to celebrate what has been a stellar year for The Hyperfactory.

“We’re extremely proud of the creative work we’ve accomplished with our agency partners and are thrilled to see it recognised at such high-profile awards events. We look forward to continuing to break new ground in mobile.”

The awards, held yesterday in Los Angeles and Hong Kong respectively, extend The Hyperfactory’s winning streak – the company won three awards, including Best In Show, at the AdWeek Buzz Awards last month, and two awards – Best In Show and Best Mobile Campaign – at the OMMA Awards event in September.

 

About The Hyperfactory

The Hyperfactory is the world’s most awarded full-service mobile ideas, media and execution company. Founded in 2000, The Hyperfactory creates, executes and analyses long-term mobile strategies for brands and agencies. Clients include Toyota, Motorola, Vodafone and Coca-Cola, all of whom rely on The Hyperfactory as an essential part of their mobile marketing strategies.

Boasting the world’s most compelling and unified mobile media network, the company offers access to more than one billion multi-touchpoint impressions per month. The Hyperfactory has an International Headquarters in Auckland, US Headquarters in New York, and sales and operations offices in Los Angeles, Chicago, Shanghai, Hong Kong and Hyderabad.


ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news