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The Warehouse - Where Everyone Shares Our Birthday

The Warehouse - where everyone shares our birthday

New Zealand’s biggest retailer celebrates 25 years today

The team at the Auckland Support Office for The Warehouse gathers on the front lawn to celebrate 25 years of bargains at The Warehouse.

Auckland, 20 November 2007 – The Warehouse has celebrated its 25th birthday today by giving all employees the gift of a day off work.

The Warehouse is already well known for its policy of allowing its employees the day off on their own birthday – over the coming year they can also now celebrate the company’s silver anniversary by taking another day off work.

The organisation that is now New Zealand’s biggest retailer opened its doors as a small discount retailer in Wairau Road on Auckland’s North Shore a quarter of a century ago. Back then it quickly established itself as the home of the bargain – and the phrase “where everyone gets a bargain” is now synonymous with The Warehouse brand.

Even on day one, The Warehouse was leading the way with sharp pricing that made the desirable affordable for everyday Kiwis. Opening day bargains on 20 November 1982 included:

Beginners skates $4.99
Soccer ball radio $9.99
Badminton set $8.99
Screwdriver set $3.99
‘Airpot’ thermos $9.99

The Warehouse now has a network of 85 retail sites from Kaitaia in the north to Invercargill in the south. Every week the familiar Warehouse mailer is delivered to more than 1.4 million letter boxes across New Zealand showcasing hundreds of bargains simply cannot be matched by our competitors.

As well as surprising staff with an extra day off, The Warehouse has marked the day with birthday cards for all team members and birthday cakes for every store. At the Auckland support office there was a celebratory reception and all 600 staff gathered on the front lawn for a team photo to mark the event.


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