Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


NZ Grown Label Targets Fresh Produce

NZ Grown Label Targets Fresh Produce

Home grown fruit and vegetables will be easier to spot thanks to a new country of origin label.

The Buy NZ Made campaign has launched the ‘NZ Grown’ logo so growers and producers can use the kiwi-in-the-triangle logo on their fresh produce.

The Kiwi logo is the most widely used and recognised country of origin label in New Zealand. Research recently conducted by Research International on behalf of the Ministry of Economic Development identified that eight out of ten consumers recognise the logo, as do nine out of ten manufacturers.

The kiwi-in-the-triangle is a registered trade mark owned by Business NZ. To find out how to qualify to use this trade mark, visit

The launch coincides with the Government’s Buy Kiwi Made media campaign to promote awareness of New Zealand made products. More information on Buy Kiwi Made initiatives can be found on

Buy New Zealand Made director Marcia Dunnett says the time has never been better to help consumers identify home grown produce.

“We encourage producers to consider using the logo on fresh produce as soon as possible.”


© Scoop Media

Business Headlines | Sci-Tech Headlines


Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>



Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news