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STA Travel voted Australasia’s Lead Travel Agency

Hi Selwyn,

Media Release 28th November 2007 - For Immediate Release

STA Travel voted Australasia’s Leading Travel Agency

STA Travel was voted Australasia’s leading travel agency for 2007 at the World Travel Awards recently.

The World Travel Awards are the world’s most comprehensive travel awards ceremony, with trophies awarded in a variety of travel categories. The awards recognise excellence in all aspects of travel services including product range, customer service, company culture and technology.

Managing Director of STA Travel Australia and New Zealand, David Burns, believes the company was ranked ahead of bigger and more mainstream travel agency groups due to its ongoing commitment to its core youth market.

“What we’ve always done well at STA Travel is understand Generation Y - where they want to travel, what they are willing to spend and, most importantly, how they want to interact with a travel agent. By constantly investing in new technologies, we’ve been able to stay relevant to our market and keep ahead of our competitors”.

Recent technology projects include a new multi-million dollar retail booking system, and the launch of an international and domestic online booking engine, in which users can search and compare all airlines to find the best deal for their travel dates.

The company’s web site (statravel.co.nz) is an important component of the STA Travel customer experience. Their travel blogs web site (http://blogs.statravel.co.nz) recently won an award for ‘Best Use of Social Media’ at the coveted Travolution Awards in the UK for marketing and innovation. A quote from the Awards read “The winner offered a complete service to travellers, using mobile, video and maps within the blog to encourage excellent community participation.”

- ENDS -

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