Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Canterbury top escape destination

November 28, 2007

Canterbury top escape destination

Canterbury’s friendly people, beautiful landscapes and urban attractions are quickly earning the region a reputation as the perfect place in which to escape and refresh your batteries.

The results of the latest Regional Visitor Monitor (RVM) show Christchurch and Canterbury standing out from other regions on the strength of its friendly people, its relaxing environment, beautiful buildings and unspoiled natural landscapes.

“The feedback from our visitors show they really prize Christchurch and Canterbury as a destination they can escape to, recharge and refresh,’’ says Christchurch and Canterbury Tourism chief executive Christine Prince.

‘”They really appreciate not only our natural assets and our key urban attractions such as our art galleries and museums but also the friendliness of the welcome they receive. A growing proportion of our visitors are saying they want to come back and the numbers recommending the region as a holiday destination is also growing.

“That’s a fantastic endorsement for our region and shows people are gaining an appreciation for exactly how much we have to offer.’’

Canterbury’s latest visitor monitor also highlighted development opportunities for Christchurch, including the need for a floral or garden show event, and further shopping opportunities for visitors.

Christine Prince said this endorsed the Christchurch City Council’s recent decision to bid for the Ellerslie Flower Show, to be staged in Christchurch annually from 2009. “Plans to broaden our Garden City proposition are being welcomed by visitors as well as travel industry experts,” she said.

The survey, done by Wellington-based Angus & Associates, involved interviews with 1200 visitors to the region over a year. Of those surveyed, 81 per cent (10% more than the national benchmark) said they would recommend people holiday in the region and 82% said they were highly satisfied with their visit (compared with the national benchmark of 72%).

The RVM was developed as a joint venture between the Ministry of Tourism, Tourism New Zealand, and New Zealand’s six largest Regional Tourism Organisations (RTOs).

Using standardised surveys, the RVM gathers information from each region about visitors’ motivations and expectations, travel planning and patterns of visitor activity, visitor satisfaction, and visitor expenditure

The RTOs can then use the result to guide their decision-making and to track changes in their region over time.

“It provides us with a quarterly snapshot of what is driving visitors to our region and what they liked and disliked about their stay,’’ says Christine Prince. “It helps us to pinpoint our strengths and to identify areas where we can still do some work to enhance the visitor experience. ‘’

The RVM survey gave respondents the opportunity to comment on the highlights of their visit to Christchurch & Canterbury. The most common highlights mentioned during the months of July to September 2007 were the region’s friendly people, beautiful scenery and buildings (particularly the Cathedral), and the city’s art gallery, Arts Centre, Canterbury Museum and markets.

The city trams, gondola and TranzAlpine train trip were also regular highlights, along with Hagley Park and the Botanic Gardens, and the city’s bars and restaurants. Visitors specifically mentioned favourite attractions such as the Antarctic Centre, punting on the Avon, Willowbank Wildlife Reserve, Katoro – the new Maori waka experience, Tamaki Heritage Experiences, Terrace Downs golf resort, Hector’s dolphin watching at Lyttleton, and central city hotels such as the Millennium.

Outside of Christchurch, Akaroa and Hanmer Springs rated tops with domestic visitors while Aoraki Mt Cook was top of the must-see attractions in Canterbury for international visitors.

- ENDS –

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Dry: Beef + Lamb Launches Drought Resources

The resources include a fact sheet outlining strategies to manage and mitigate the effects of drought, coping with stress on the farm and advice on feed requirements and animal welfare during the dry period. More>>

ALSO:

InternetNZ: Net Neutrality Failure In US "Will Hurt All Users"

InternetNZ Chief Executive Jordan Carter has condemned the decision by the United States communications regulator to undo 2015 open Internet rules, warning that all Internet users will end up worse off as a result. More>>

ALSO:

Mycoplasma Bovis: More Properties Positive

One of the latest infected properties is in the Hastings district, the other three are within a farming enterprise in Winton. The suspect property is near Ashburton. More>>

ALSO:

Manawatū Gorge Alternative: More Work Needed To Choose Route

“We are currently working closely and in partnership with local councils and other stakeholders to make the right long-term decision. It’s vital we have strong support on the new route as it will represent a very significant long-term investment and it will need to serve the region and the country for decades to come.” More>>

ALSO:

ScoopPro: Helping PR Professionals Get More Out Of Scoop

Scoop.co.nz has been a fixture of New Zealand’s news and Public Relations infrastructure for over 18 years. However, without the financial assistance of those using Scoop in a professional context in key sectors such as Public Relations and media, Scoop will not be able to continue this service... More>>