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Bendon Sport Survey Exposes Workout Risk

Bendon Sport Survey Exposes Workout Risk


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Media Release
November 2007

Bendon Sport Survey Exposes Workout Risk

Exercising is top of mind for many Kiwi women as they strive to look their best for summer but they could be putting their sexy silhouette at risk by not wearing a sports bra.

A staggering 31% of Kiwi women surveyed in the Bendon Sport Survey [The Bendon Sport Survey ran between 6 August – 24 August 2007 on the Bendon website and through the database, with 2368 respondents] do not own a sports bra yet 81% exercise at least once a week.

“You wouldn’t work out in heels so why work out in your fashion lingerie?” says Bendon Sport Brand Manager Stephanie Quantrill.

“It’s great that so many Kiwi women are getting active but breast support is really important as breast bounce while exercising can lead to permanent breast sag, no matter what your cup size,” says Quantrill.

Sports bras are essential for all levels of impact from gym work outs and golf to dance and running. The Bendon Sport survey saw walking and running come out on top as the most desirable way of keeping fit (45%) while going to the gym came in second most popular (21%). For many Kiwi women, active lives also means a healthy libido as having sex was the third most popular way to keep fit (13%).

Only 19% of women surveyed said they rarely exercised as they had kids or were too busy.

When asked what was desired in the perfect sport underwear range, quick-dry fabrics were the most popular at 32% followed by convertible straps/racer backs at 19% and anti-bacterial technology to minimise odour at15%.

Bendon Sport covers all customer preferences as the collection features the latest in quick-dry fabric technology and the Bendon Sport Max Out, Flex Out and Extreme Out bras all feature racer back straps for additional support. Bendon Sport is also introducing anti-bacterial technology to the collection in 2008. The first pieces to feature this include two new sports bra styles from Bendon Sport, the Action Crop and the Action Underwire.

Bendon Sport is a revolutionary range of sports bras, briefs and workout wear for active women who demand high performance gear that looks great. The knockout range combines technologically advanced performance capabilities and enhanced fashion styling. Bendon Sport designers are constantly researching and innovating to create a range that gives maximum movement, unparalleled support and ultimate comfort. Bendon Sport makes it easy to exercise with specially designed bras from a 10A to an 18 G and offering support for all levels of impact, no matter what your desired workout may be.

ENDS

The Bendon Desirability Survey
November 2007
Results Snapshot

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