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Transformers among the hot items for Xmas 07

Sunday 9 December 2007

For Immediate Release

iPods, part-time work & transformers among the hot items for Xmas 07

Ipods, Playboy fashion items and Billabong clothing are the three most searched for items on Trade Me, as New Zealanders head into the seasonal buying frenzy.

Other strong themes include people searching for baches, a thirst for part-time summer work and a demand for wedding dresses as brides-to-be prepare for a summer wedding.

Two cars made the top 10 search list – the recently launched new Holden Ute and the renesis engined Maxda RX8.

Rounding out the list were Transformer toys (enjoying a resurge in the wake of the recently released movie) and tents as people head for the motor camps.

Interestingly, David Beckham’s half eaten corn cob did not make the top 10.

“While we’ve got increasingly cosmopolitan in our tastes, it’s interesting to see a distinctly Kiwi bias to buying patterns with baches, tents and utes all showing strong performance,” said Mike O’Donnell, Trade Me’s head of commercial.

The full list of the top 10 consumer search items for the first week of December 2007 is listed below. The latest Nielsen / NetRatings figures show Trade Me had over 3.5 million unique visitors in November 2007.

For more information: Mike O’Donnell, Head Of Commercial 0274 365 696

Consumer Item Ranking
Searches in first week of December
iPod 1 48,318
Playboy clothing 2 32,211
Billabong 3 19,131
Transformer Toy 4 18,798
Tents 5 17,193
Part time work 6 13,641
Bach 7 12,624
Holden Ute 8 11,598
Wedding dress 9 11,704
Mazda RX8 10 11,605

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