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Zenith Optimedia launch digital media unit

11 December 2007

Zenith Optimedia (NZ) to launch specialist digital media unit

One of the world’s most successful digital media agencies has this week launched in New Zealand.

Global online media specialists ZED Digital will be the local digital arm of New Zealand media-buying agency Zenith Optimedia, owned by the Publicis Group.

Around the world, ZED Digital specialises in digital marketing including online-advertising, cross-media-campaigns, search-engine-marketing, affiliates, content co-operations and viral marketing.

Globally the agency has more than 600 staff in 25 countries. Across the Asia-Pacific region, ZED Digital has twenty units operating in 12 countries with more than 80 digital experts.

Regional Director Simon Morgan says as well as having access to ZED’s regional talent, the New Zealand offering will also gain access to proprietary technology developed by ZED’s worldwide network.

“Search will be the first channel where the blend of regional expertise and proprietary technology comes together,” he says.

“The latest IAB audit confirms there is huge potential within search. As the channel grows to take its rightful place in the New Zealand mix, we will already be well established with a very significant offer in place.”

“New Zealand clients will now benefit from exclusive new technology including Wordcatcher – a breakthrough innovation which analyses competitor search campaigns.”

The ZED Digital lineup in Auckland is led by Ric Hayes in the position of media director. The team also includes senior search strategist Phil Zohrab and operations director Mark Lapsley, both of whom are former directors of specialist search provider Intersect.

Ric Hayes says he is delighted and impressed with the strength of the new team."

“We are thrilled to have professionals of Phil and Mark’s calibre joining the team,” he says.

“Our pool of talent underlines our commitment to the search channel. We are extremely focused on building our resource and expertise to deliver first class solutions for our clients.”

“ZED Digital will continue to work closely with the Publicis Digital team to deliver a full service digital offering. The new unit will integrate with Zenith Optimedia, providing digital media expertise to complement the existing range of media services offered to clients.”

Zenith Optimedia Managing Partner Dean Divehall says the new venture is an exciting development.

“Our clients are really starting to embrace digital as a channel and we intend to be there with them, with a world-class offer in place”


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