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Citroën C4 Picasso: as Beautiful as a Picture

Citroën C4 Picasso: as Beautiful as a Picture


Named, as it is, after one of the world’s leading and most influential artists of all time, it is entirely appropriate that the Citroen C4 Picasso has been named the most beautiful people mover in the world by the “Auto più Bella del Mondo 2008” in its 15th annual search to name the most gorgeous cars in the world.

Following its meeting at the Castello Sforzesco in Milan the Grand Jury of the Auto più Bella del Mondo, which consists of artists (Pietro Consagra, Piero Dorazio, Heinz Mack and Joe Tilson), architects (Vico Magistretti and Massimo Vignelli), designers (Roberto Sambonet and Carlo Chiti) lead by author and designer, Bruno Alfieri, chose the Citroën C4 Picasso as the car that has redefined the look of people movers.

“The Citroën C4 Picasso is the perfect blend of car that people by need to own as well as a car that they want to own and this is what has enabled it to win this award,” says Lawrie Malatios, General Manager for Citroën in New Zealand. “On one hand it is designed with all the features, equipment, space, technology and versatility to make it the ideal transport for people and their property in comfort, safety and economy.”

“On the other hand, as the judges in the Auto più Bella del Mondo have recognized, it is strikingly good looking, with a purity of design, form and shape that blends perfectly with its people mover abilities. This excellence in shape and form continues inside, with an interior that is as good to look at as it is easy to live with. With this combination, its no surprise that the Citroën C4 Picasso has exceeded all out sales projections and provided Citroën with another outstandingly successful car,” says Mr Malatios.

ENDS

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