Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


New money for digital content

Media release

NZ On Air

12 December 2007

New money for digital content

NZ On Air today announced the creation of a new contestable fund, the Digital Content Partnership Fund. The fund will support programmes involving the use of new media and is part of NZ On Air's new digital strategy as it prepares for changes to the Broadcasting Act.

The fund will exist for four years, with $1million set aside each year and submissions sought annually. The first application deadline is in March 2008.

Chief executive Jane Wrightson says the fund is a great opportunity for fresh collaboration across broadcasting and new media and is aimed at providing audiences with new experiences.

The preference for the first year is for projects targeting New Zealand children or youth. "This audience is, of course, the most digital-savvy," said Ms Wrightson. "It's important they have the opportunity to connect with local content on all the platforms they use," she said.

Amendments to the Broadcasting Act are intended to allow funding of online and other digital content. The Act currently requires a 'broadcast outcome', says Ms Wrightson. This means that successful projects for the first year's allocation, at least, must still air on a New Zealand television or radio station. But the fund will also allow reversioning and streaming on online and mobile platforms. A nationwide networked or syndicated outcome is desirable so as many people as possible can access it.

The content must be available free to the audience on at least one platform, but some form of subscription or cost-recovery on another may also be permitted.

Funds may be applied to one or more projects. A minimum total of 10 funded hours is expected – and more is better, says Ms Wrightson. "We've kept the criteria very broad to encourage the most innovative ideas to surface," she said.


© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news