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Kiwi pizzaz breaks record for Dominos UK

Release 17 December, 2007

Kiwi pizzaz delivers record breaking response rates for Domino’s UK.

A unique development in text messaging marketing developed by a NZ new media company has delivered record breaking response rates for Domino’s Pizza in the UK.

Developed by NZ company Altaine, ReachOut enables Domino’s to text special offers to their customers’ mobile phones.

“The mobile phone lets businesses such as Domino’s communicate with a large group of customers, contractors, employees or partners at precise times of the day,” explains Altaine CEO Warren Tobin. Customers ‘opt in’ to the service, and receive customized, personalised offers by txt.

“I have never seen such a high level of response in any campaign and the direct marketing costs are negligible. The return on investment is massive,” continues Tobin.

The world’s leading pizza delivery company’s 450 UK stores now have access to ReachOut.

Altaine is a New Zealand owned mobile technology company with clients in the UK, USA, Asia and Europe.


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