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Ideaworks in NZ Retail Coup

Ideaworks in NZ Retail Coup

IdeaWorks New Zealand has been appointed to handle the Warehouse Stationery business.

The win, one of the biggest retail accounts to move in NZ in recent times, will provide a significant platform for IdeaWorks growth in that market. “It’s a testament to the great credentials; knowledge and perseverance of the IdeaWorks team”, says Lindy Shuttleworth, GM of IdeaWorks NZ.

Warehouse Stationery is NZ leading stationery retailer with 43 stores and an annual turnover of $200 million.

Juanita te Rito, Warehouse Stationery GM - Marketing and Property said the company had sought out IdeaWorks to discuss the opportunities of a partnership based on the extremely successful work the agency had taken to market for businesses such as Big W and SuperCheap Auto in Australia.

“IdeaWorks has demonstrated experience and expertise in bringing retail brands to life. They live and breathe retail and have a very strong commercial understanding of what makes retail tick.

“Our move to IdeaWorks is very exciting – as they are so much more than an advertising agency. IdeaWorks will partner with us on a host of strategic initiatives from brand positioning, business planning, network planning, communications strategies and environmental design.”

The incumbent agency was DDB.


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