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Jay Jays responds to tee criticism

Media Statement From Just Group

MELBOURNE, Jan. 17 /Medianet International-AsiaNet/ --

Jays Jays, the youth fashion retailer, responded today to continuing public criticism of its highly popular Little Losers’ range of tee-shirts.

“The Little Losers’ range of tee-shirts is not targeted at children – the range is only available in adult sizes and the advertising has been placed in magazines that are intended to be read by young adults,” said the Managing Director of the Just Group, Mr Jason Murray.

“As we have already said publicly, this range is meant to be light-hearted and the motifs do not promote bad behaviour, do not poke fun at other people and merely mock the wearer,” he said.

“That said, we understand that this range has raised concern in some sections of the community and that it has been interpreted as contrary to the Jay Jays brand essence of youthful fun, energy, value and realism.”

Jay Jays is a positive brand actively supporting youth causes in Australia and New Zealand. To reinforce this positioning, Jay Jays will from today:

* take all tee-shirts in the Little Losers’ range out of window displays in all Australian and New Zealand stores

* not restock any Little Losers’ tee-shirts that have a motif which has alcohol related messages or sexual innuendos

“We believe that this is an appropriate response and encourage all our consumers to shop appropriately for their age and attitude,” said Mr Murray Jay Jays is part of the Just Group, which is the leading fast fashion retailer in Australia and New Zealand.


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