Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Pump Pushes Up Advertising Bar

18 January 2008

Pump Pushes Up Advertising Bar

A revolutionary advertising campaign for Pump Pure New Zealand Spring Water is set to launch from 20 January, rolling out a series of 50 individual animated television commercials.

Each fortnight a brand new commercial will screen, following the pursuits of a wily, animated character who's modus operandi is to stay pumped. Through action and adventure he stays ahead of the game, narrowly escapes disaster and keeps moving on through his quick wit and agile manoeuvres, highlighting the benefits of constant hydration. Re-invigorated new packaging featuring a dynamic new wave is another component of the Pump campaign.

Catherine Woodley Senior Brand Manager says the innovative new advertising campaign is designed to take an already successful brand to a new level.

"We anticipate stronger market growth over the next two years as the Pump campaign evolves and reinforces the Œdrink, think, act' message with the target market," she said. "There's never been an animated campaign like this that literally evolves or Œrolls out' in the same way as a television series and we think the brand's changing story over the next two years will really capture the imagination of viewers."

Ogilvy Executive Creative Director Jeremy Taine concurs. "Pump is such a dynamic, fluid brand ­ pun absolutely intended ­ standing still was never an option. Dan and Paul have done a brilliant job for a visionary client and we think the market will love the ride."

Launching Sunday January 20, 2008, the integrated Pump campaign incorporates television, outdoor, online and a new point of sale suite. It has a total rate card value of two million dollars to ensure a strong market presence. Destined to reach iconic brand status with this ambitious, innovative brand campaign, Pump is a product of Coca-Cola Amatil and New Zealand's number one single serve water brand.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Up 0.5% In June Quarter: Services Lead GDP Growth

“Service industries, which represent about two-thirds of the economy, were the main contributor to GDP growth in the quarter, rising 0.7 percent off the back of a subdued result in the March 2019 quarter.” More>>


Pickers: Letter To Immigration Minister From Early Harvesting Growers

A group of horticultural growers are frustrated by many months of inaction by the Minister who has failed to announce additional immigrant workers from overseas will be allowed into New Zealand to assist with harvesting early stage crops such as asparagus and strawberries. More>>


Non-Giant Fossil Disoveries: Scientists Discover One Of World’s Oldest Bird Species

At 62 million-years-old, the newly-discovered Protodontopteryx ruthae, is one of the oldest named bird species in the world. It lived in New Zealand soon after the dinosaurs died out. More>>

Rural Employers Keen, Migrants Iffy: Employment Visa Changes Announced

“We are committed to ensuring that businesses are able to get the workers they need to fill critical skills shortages, while encouraging employers and regions to work together on long term workforce planning including supporting New Zealanders with the training they need to fill the gaps,” says Iain Lees-Galloway. More>>


Marsden Pipeline Rupture: Report Calls For Supply Improvements, Backs Digger Blame

The report makes several recommendations on how the sector can better prevent, prepare for, respond to, and recover from an incident. In particular, we consider it essential that government and industry work together to put in place and regularly practise sector-wide response plans, to improve the response to any future incident… More>>