Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Lucire launches in Thailand

For immediate release JY&A Media

Lucire launches in Thailand

International fashion magazine collaborates with Twinpalms Phuket and Asia Design Consultants for latest country

Wellington and Phuket, January 28 (JY&A Media) Lucire, the international fashion magazine headquartered in New Zealand, has announced that it has collaborated with the Twinpalms Phuket resort and Asia Design Consultants Ltd. to see an extra print edition in Thailand. Twinpalms Lucire launches February 20 with 5,000 copies distributed through the Surin Beach, Phuket resort and its sister properties.

The magazine has features on fashion, lifestyle and travel, with a lesser emphasis on beauty when compared to Lucire's other print editions. Miguel Kirjon of Asia Design Consultants oversaw the production and editorial mix, in collaboration with Lucire founder and publisher Jack Yan, deputy editor Sylvia Giles and assistants Dominique Whittaker and Ashleigh Berry. Many of the Lucire articles had been commissioned by Laura Ming-Wong, the magazine's editor in New Zealand.

Mr Yan says, 'This is another small step in growing the Lucire brand, targeting it at an aspirational audience that says, "I want to be a step ahead." We're confident that the Twinpalms audience will love our mixture and socially responsible approach to fashion and lifestyle reporting.

'I'm also delighted that Miguel has created a unique look founded in the Swiss school of design. It's very different from the home edition and it's a classy production.'

In addition to its design direction, Mr Kirjon has commissioned many additional, original articles for the Twinpalms' side of the magazine. Twinpalms Phuket is a member of Small Luxury Hotels of the World, one of the most exclusive collectives of hotel properties internationally. The resort is privately owned, with a private beach club and an enviable location next to Millionaires' Cove. Lucire started as an online fashion magazine in 1997 and is notable for having diversified into print, rather than adopt the print-to-web approach of its competitors. Its Webby-nominated website remains a popular destination for fashion leaders, while the print magazine is regarded as a luxurious and socially responsible publication.

Images Images for this release may be downloaded at .

About Lucire Lucire, the global fashion magazine (www.lucire.com), started on the web in 1997. In October 2004, it became the first magazine in its sector to extend its brand into a print magazine. By May 2005, it became the first web magazine to spawn international print editions. Lucire became the first fashion industry partner of the United Nations Environment Programme (UNEP, www.unep.org). It is headquartered in Wellington, New Zealand and published by Lucire LLC. For print edition information, see .

Notes to editors Lucire is a registered trade mark of Jack Yan & Associates and subject to protection in certain jurisdictions. All other trade marks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

By May 2018: Wider, Earlier Microbead Ban

The sale and manufacture of wash-off products containing plastic microbeads will be banned in New Zealand earlier than previously expected, Associate Environment Minister Scott Simpson announced today. More>>

ALSO:

Snail-ier Mail: NZ Post To Ditch FastPost

New Zealand Post customers will see a change to how they can send priority mail from 1 January 2018. The FastPost service will no longer be available from this date. More>>

ALSO:

Property Institute: English Backs Of Debt To Income Plan

Property Institute of New Zealand Chief Executive Ashley Church is applauding today’s decision, by Prime Minister Bill English, to take Debt-to-income ratios off the table as a tool available to the Reserve Bank. More>>

ALSO:

Divesting: NZ Super Fund Shifts Passive Equities To Low-Carbon

The NZ$35 billion NZ Super Fund’s NZ$14 billion global passive equity portfolio, 40% of the overall Fund, is now low-carbon, the Guardians of New Zealand Superannuation announced today. More>>

ALSO:

Split Decision - Appeal Planned: EPA Allows Taranaki Bight Seabed Mine

The Decision-making Committee, appointed by the Board of the Environmental Protection Authority to decide a marine consent application by Trans-Tasman Resources Ltd, has granted consent, subject to conditions, for the company to mine iron sands off the South Taranaki Bight. More>>

ALSO: