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Vodafone breakthrough in OECD rankings

Media Release
29 January 2007

Vodafone breakthrough in OECD rankings
Best plans 12% cheaper than OECD average prices

Vodafone is delighted to announce the company has broken into the top half of the OECD mobile costs rankings for all customers.

Vodafone New Zealand Chief Executive Russell Stanners says the company promised to break into the top half of the OECD ranking by 2010 and has done so in the last quarter of 2007.

These rankings list the most affordable mobile services throughout the OECD countries. Reaching the top half shows Vodafone New Zealand’s efforts to provide excellent value for money are being recognised internationally.

“Our customers told us they wanted a more affordable mobile service and we’ve listened and delivered on that promise. Vodafone New Zealand now provides better value for money than ever before and that’s great news for our customers.”

In the past year Vodafone has introduced a raft of innovative products offering excellent value to customers. These include multiple Best Mate; international calling charged at $2 for 60 minutes; TXT2000; Vodafone Traveller for overseas roaming; the TXTer, Talker and Mega plans; 12 months free broadband and many others.

“In an era when the cost of living is rising, when mortgage rates and petrol prices are increasing almost every quarter, it’s great to be able to buck the trend and deliver a service that people value,” says Stanners.

Vodafone New Zealand OECD rankings:

Usage OECD Ranking last quarter 07 % below OECD costs OECD Ranking
3rd quarter 07 % below OECD costs
Low 13th 11% cheaper 14th 11% cheaper
Medium 13th 12% cheaper 12th 11% cheaper
High 14th 8% cheaper 16th 7% cheaper
Source: Teligen

Vodafone has made it into the top half of the OECD for all three kinds of customers – low, medium and high-end users.

The OECD rankings show that Vodafone’s best plans for low users cost 11% less than the OECD average price, placing Vodafone New Zealand 13th out of 30 countries. For medium users, Vodafone customers pay 12% less (13th place) and high volume Vodafone customers pay 8% less than the OECD average (14th place).

While the cost per minute of making a call has decreased, Vodafone customers are also using their mobiles more with usage up 25% year on year.


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