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AIM Proximity ranked second in the world


AIM Proximity ranked second in the world out of 900 direct marketing agencies – The Big Won global analysis

Best DM Campaign worldwide & Number One in Australasia out of 92 agencies

Auckland, 30 January 2008 - New Zealand’s AIM Proximity has cemented its reputation as a world leader in digital and direct marketing according to London-based The Big Won global survey, AIM Proximity has been ranked the number 2 direct marketing agency in the world from more than 900 other direct agencies in 73 countries. In the combined multi-discipline list of all agencies, involving 1,600 agencies worldwide, AIM Proximity is ranked 33 in the world, and number one in Australasia out of 92 agencies.
In addition, AIM Proximity’s Body Parts campaign for the BNZ was the number one direct marketing campaign in the world, from more than 1,200 campaigns.

AIM Proximity CEO, Darryn Melrose, said “It’s great news. The number two global ranking from more than 900 agencies is due to a variety of consistently outstanding campaigns from a broad range of clients. The close relationships we have with our clients clearly underpin what we have achieved here.

“We have also edged out our regional competition to become the most awarded agency in this part of the world across every media discipline - television, radio, press, poster, digital and direct. We are proud of this achievement.”

International and National Award Success
The high global ranking by The Big Won reflects AIM Proximity’s success in a number of awards in the last 12 months. A wide range of client campaigns were recognised for their excellence both nationally and internationally, involving multiple disciplines including digital, data analytics and direct marketing.

Thirteen different AIM Proximity clients were represented among the various 2007 awards including: Westpac, Air New Zealand, NZ Post, Toyota, Yellow Pages, IAG, Xtra, The Press, Lexus, Pharmacy Brands, Toyota Financial Services and Haunui Farms.

AIM Proximity achieved success at the Cannes Lion Direct in France for work involving clients Westpac, Air New Zealand and Haunui Farms. At the New York-based Caples Awards, AIM Proximity was recognised for work involving clients Air New Zealand, BNZ, Haunui Farms, NZ Post, Toyota, with both BNZ and Haunui Farms campaigns securing Gold.

While at the Oscars for direct marketing, the United States Direct Marketing Association’s ECHO awards, AIM Proximity was recognised for work involving clients Air New Zealand, NZ Post, The Press, Toyota, Westpac, Yellow Pages, and Xtra.

At the New Zealand Direct Marketing Awards, AIM Proximity picked up the Supreme Nexus for the ‘Lexus IS art in motion’ campaign, while other campaigns recognised involved clients Air New Zealand, Haunui Farms, IAG, NZ Post, Pharmacy Brands, Toyota, and Yellow Pages.

About The Big Won

London-based The Big Won ( is an annual analysis that ranks the world's best advertising and marketing agencies, as measured by the quantity and quality of awards won.

The 2007 results covered nearly 10,000 awards presented in 73 countries to more than 1,600 agencies across all marketing disciplines, including advertising, direct and digital marketing.

The Big Won grew out of the Won Report which was established in 2003 by Patrick Collister, the former Vice Chairman of Ogilvy & Mather. In renaming the report in 2007, The Big Won was reframed to become the first-ever compilation of agency rankings spanning all disciplines: below-the-line, above-the-line, online and offline.

According to Patrick Collister, the new and more comprehensive annual global survey is a recognition that integrated campaigns have become the norm. “Following the direction agencies are moving, it appeared logical to monitor all awards across all media rather than merely investigate 'below-the-line' shows,” he said.

The Big Won website is an online database which is an invaluable tool to agencies wishing to measure their performance against key competitors. The Big Won is revised monthly so that visitors can see the top campaigns to date across all channels, TV, Radio, Press, Poster, Digital and Direct, as well as the top agencies by total creativity and by media. In addition, The Big Won tracks and ranks the performance of top individual creative talent around the world. The analysis allows CEOs to monitor the creative performance of their agencies, using the rankings as benchmarks.


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