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TV3 Appoints Spark PHD as Media Agency

TV3 Appoints Spark PHD as Media Agency

TV3 has appointed Spark PHD as its media buying agency for the Network’s external marketing requirements.

In a competitive pitch held during late January, Spark PHD emerged as the lead contender.

The pitch process was required as a result of conflicts from the recent merger of OMD’s operations in New Zealand.

“Our account service team at OMD has served us extremely well, but we needed to find a new media agency as a result of conflicts of interest that have arisen from their merger,” said TV3 Director of Marketing & Communications, Roger Beaumont.

“Spark PHD came through the process with flying colours on a number of different levels, and we look forward to working with them,” he said.

Richard Fenner, Managing Partner of Spark PHD commented: “As a company that prides itself on creating innovative media campaigns, we’re thrilled to have the opportunity to further evolve the great work that Roger and his team have delivered.”

The transition to Spark PHD is effective 1 March 2008.

“We thank OMD for their years of service to TV3, and look forward to a new era with Spark PHD,” said Mr Beaumont.

Colenso BBDO remains TV3’s creative agency.

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