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International mobile experts descend on NZ

International mobile experts descend on New Zealand

Global mobile marketing and media thought-leaders to speak at Auckland workshop

12 February 2008 The Hyperfactory will this week bring together a panel of international experts in a ground-breaking event that will revolutionise the way New Zealand views mobile marketing and media.

Google Director of Mobile Advertising Diana Pouliot and Head of Global Monetisation for Yahoo Connected Life Michael Bayle are two of the global industry experts who will address the Movable Feast workshop. With industry-changing developments such as Google’s Android on the horizon and with Michael Bayle coming fresh from the Mobile World Congress in Barcelona, the workshop provides an invaluable opportunity to learn what the mobile future offers from two of the world’s biggest brands.

Rich Frank, former Chairman of Disney Television, president of Disney Studios and Paramount Television Group, will also speak on the changing face of content, entertainment and media. As someone who has been at the forefront of television, the internet and now the third screen, mobile, Rich is perfectly placed to offer an unique perspective on the latest digital revolution.

Geoff Ross, founder of 42 Below and now a director of The Hyperfactory Group, is Master of Ceremonies, and will also announce the launch of a hugely exciting major new development that will have far-reaching benefits for the industry.

Vodafone NZ CEO Russell Stanners and Mark Evans, CEO of the Interactive Advertising Bureau, will also speak, in addition to The Hyperfactory founders Derek Handley (now based at The Hyperfactory’s LA office) and Geoffrey Handley (now based in the Shanghai office).

A full programme is attached and more information can be found at on your mobile phone or online.


For more information on The Hyperfactory, see

About The Hyperfactory
_The Hyperfactory is the world’s most awarded full-service mobile ideas, media and execution company. Founded in 2000, The Hyperfactory creates, executes and analyses long-term mobile strategies for brands and agencies. Clients include Toyota, Motorola, Vodafone and Coca-Cola, all of whom rely on The Hyperfactory as an essential part of their mobile marketing strategies. The Hyperfactory has an International Headquarters in Auckland, US Headquarters in New York, and sales and operations offices in Los Angeles, Chicago, Shanghai, Hong Kong and Hyderabad.


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