Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Mobile advertising has arrived

15 February 2008

Mobile advertising has arrived

In a New Zealand first, Vodafone New Zealand is changing the way information reaches consumers, launching mobile advertising on the Vodafone live! portal.

This new media channel will sit alongside print and broadcast advertising, mail catalogues and online advertising, enabling brands to reach customers in a more targeted and immediate way.

Vodafone’s General Manager of Products and Services, Kursten Shalfoon said that mobile advertising was challenging traditional media, creating an innovative way for brands to reach their audience.

“The model for mobile advertising is all about targeting customers on a very individual and personal basis. It’s similar to online advertising in that companies can target marketing campaigns based on which sites consumers access,” he said.

“However, the click through rate for mobile advertising is between 3% and 7%, which is well above that for web advertising which sits at just 1%.

“Mobile advertising is all about the individual. Marketing can be better targeted, customers can receive the information they want without having to wade through advertisements that don’t interest them.“

Vodafone has signed an exclusive agreement with Snakk Media to sell mobile advertising space on the Vodafone live! portal.

Snakk Media, a sister brand to The Hyperfactory, is a global mobile media sales agency network that specialises in packaging and representing mobile media advertising opportunities.

“There are more mobiles than PCs worldwide and locally some 10 million page impressions are made on the Vodafone live! portal every month.” Shalfoon said.

“Vodafone live! already targets a wide-reaching audience, and is becoming a richer tool in terms of content offerings. Customers can watch TV with Sky Mobile TV, watch You Tube and access Wikipedia and advertising on these pages will further enhance the value of reaching a selected audience,”

- ends -

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Crown Accounts: Slightly Softer Growth Expected In PREFU

A slightly softer growth forecast is the main feature of largely unchanged Pre-election Fiscal Update compared to the Budget forecasts three months ago, Finance Minister Steven Joyce says. More>>

ALSO:

Water: Farming Leaders Pledge To Help Make Rivers Swimmable

In a first for the country, farming leaders have pledged to work together to help make New Zealand’s rivers swimmable for future generations. More>>

ALSO:

Unintended Consequences: Liquor Change For Grocery Stores On Tobacco Tax

Changes in the law made to enable grocery stores to continue holding liquor licences to sell alcohol despite increases in tobacco taxes will take effect on 15 September 2017. More>>

Back Again: Government Approves TPP11 Mandate

Trade Minister Todd McClay says New Zealand will be pushing for the minimal number of changes possible to the original TPP agreement, something that the remaining TPP11 countries have agreed on. More>>

ALSO:

By May 2018: Wider, Earlier Microbead Ban

The sale and manufacture of wash-off products containing plastic microbeads will be banned in New Zealand earlier than previously expected, Associate Environment Minister Scott Simpson announced today. More>>

ALSO: