TV Advertising Revenue for 2007 increases by 2.14%
MEDIA RELEASE 21 February 2008
Television Advertising Revenue for 2007 increases by 2.14%
Television advertising revenue totalled $654.374 million for the 12 months ended 31 December 2007, compared with $640.664 million in 2006. This represents an increase of $13.710 million or 2.14 per cent in comparison to the prior period. Figures for the six months ending 31 December 2007 were also up on the same period last year by 4.79% or $16.751 million.
The NZTBC’s Chief Executive, Justine Wilkinson, said, “That the television advertising results for 2007 were pleasing and that we anticipate the positive growth to continue this year”.
Ms Wilkinson noted that the good results over the past six months were largely due to an optimistic economy leading up to Christmas and the strength of airtime sales around popular television programmes, including Border Patrol on TV One, the improved performance of Shortland Street on TV2, and Outrageous Fortune on TV3. The presence of the Rugby World Cup on TV3 was also a significant factor and attracted strong support during this period.
The reported figures are sourced from returns prepared by Television New Zealand (TV One and TV2), TV Works (TV3 and C4) and Sky Network (including Prime).
The NZTBC releases television advertising revenue information to the market every six months.