NZer's favourite locations now in Dulux colour
EMBARGOED TO FEBRUARY 24 2008
New Zealander's favourite locations now rendered in Dulux colour
Dulux has today (Feb 24) launched its stylish new colour range – Dulux Colours of New Zealand – which has been inspired by our love of the great outdoors. A new website with a fresh look and feel has also been launched in support.
The new colour range is a rich and extensive palette of more than 900 timeless and enduring colours that reflect our country's beautiful environment.
Each new colour is named after and inspired by a cherished location or landmark from every region in New Zealand from Cape Reinga in the North to Big Glory Bay in Stewart Island.
In a new approach for Dulux, many of the new colour names were chosen by members of the public through a 2007 newspaper campaign asking people to nominate their favourite place, mountain, river, lake, beach or island.
The result is a collective "colour album" of what New Zealanders love most about their homeland, from well-known tourist landmarks to out-of-the-way secret holiday spots. This colour album expands greatly on the previous two Dulux New Zealand Colour Maps, released in 2003 and 2005.
Another first for Dulux is that each of the 900 new colours have been schemed; that is, they have been teamed up with two other colours to create a beautiful and elegant surrounding. A selection of these schemes is showcased in new booklets now available along with new palette cards.
To coincide with the new range, Dulux has launched its new look website (www.dulux.co.nz), which also showcases the new range. The revamped site makes it even easier for homeowners, professional painters and paint specifiers to choose the perfect paint and colour to obtain the perfect result.
Dulux general manager Greg Warren says by using natural beauty as the inspiration, Dulux Colours of New Zealand represents timeless style and quality that will never date.
Dulux wants consumers to be able to achieve a beautiful look that will look stunning today but will also resonate with generations to come, he says.