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Advertising Revenue over 2.3 billion dollars in 07

MEDIA RELEASE

Tuesday 26 February 2008

Advertising Revenue over 2.3 billion dollars in 2007

The Advertising Standards Authority (ASA) today reported that advertising revenue across all main media was 2.335 billion dollars for the 12 months ended 31 December 2007. This is an increase of 111 million dollars (5%) on the 2006 total of 2.224 billion.

“This is a new high in advertising revenue turnover” said Hilary Souter, executive director of the ASA. This year’s data also includes for the first time a more comprehensive measurement of the interactive media.

The turnover includes data from newspapers, television, radio, magazines, outdoor, cinema, addressed mail, unaddressed mail and interactive media.

The Advertising Standards Authority collects and publishes the annual advertising turnover statistics on behalf of the advertising industry.

The members of the ASA are:

Association of New Zealand Advertisers, Communication Agencies Association of New Zealand, Interactive Advertising Bureau, Letterbox Media Association, Magazine Publishers' Association (Inc), Newspaper Publishers' Association of New Zealand (Inc), New Zealand Cinema Advertising Council, New Zealand Community Newspapers Association, New Zealand Marketing Association (Inc), New Zealand Post, New Zealand Television Broadcasters’ Council, Outdoor Advertising Association of New Zealand, Pay TV Group and Radio Broadcasters’ Association (Inc).

(The full summary table and explanatory notes are attached and also available at www.asa.co.nz)

ENDS

Attachment: media_turnover_2007_final.pdf

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