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Top Sites: Users Who Have Purchased Online

Nielsen//NetRatings - Top Sites for January 2008 - Users Who Have Purchased Online With a Credit Card

Please find attached a website ranking of the top ten channels in Nielsen//NetRatings' Market Intelligence NZ domestic traffic showing the sites that attract the highest percentage of people who have purchased online with a credit card in the last two months, for the month of January 2008.

The rankings do not show which websites have the actual highest traffic numbers (ie total number of unique browsers) of this demographic, but instead show which websites have the highest percentage of their traffic consisting of people who have purchased online with a credit card in the last two months. For example, bankdirect.co.nz is the number one ranking because 55.6% of its unique browsers meet the demographic requirement, but their total number of matched unique browsers equals 12,598. 1-day.co.nz on the other hand which is not in the attached ranking, is in 18th place with 49.1% of its unique browsers that meet the demographic requirement but their total number of matched unique browsers equals 31,413.

Demographic segmentation of website traffic can be an incredibly useful tool for marketers. Being able to identify what websites are dominated by which particular demographic can allow marketers to better target their advertising and promotions, resulting in better lead generation and lower overall cost.

These rankings can be customised to the needs of your publications and articles. Additional information outlining data on unique visitors, page impressions, visit durations, and demographics of visitors can also be forwarded for incorporation into articles.


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ENDS

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