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EziBuy Launches New Lingerie Collection

Media release for immediate use – 29 February 2008

EziBuy Launches New Lingerie Collection

There’s no denying great lingerie can make or break an outfit, which is why EziBuy has launched Private Collection, the complete one-stop shop for all of your lingerie and sleepwear needs.

The range includes styles from a selection of your favourite Australasian lingerie and sleepwear brands such as Bendon, Fayreform, Triumph, Miss Triumph, Lovable, James & August and Bonds as well as EziBuy’s two new exclusive brands, Bella and Mia Lucce.

Funky styling along with bright colours and bold prints define EziBuy’s exciting new Bella collection. Targeted towards the fashion forward EziBuy customer there’s a fantastic range of lingerie in the latest colours along with mix and match sleepwear in an array of playful prints and fun styles to choose from.

Mia Lucce, on the other hand, has been designed with the more discerning customer in mind. Sophisticated styling and luxurious fabrics feature throughout the fashionable new lingerie and sleepwear collection to ensure comfort and functionality for women of all shapes and sizes.

The launch of EziBuy’s Private Collection signifies the company’s continued commitment to making shopping for its customers as easy as possible, says EziBuy Chief Executive Mary Devine.

“The addition of our new range of intimate apparel will ensure our customers can find everything they need from the one place, any time of the day or night.

“We really are a complete one-stop shop for women who lead busy lives to ensure they look and feel great from the inside out,” says Ms Devine.

Tips on style and size selection can be found on the order form or alternatively there is a complete fitting guide available on the website ( for those who prefer to buy online or over the phone.


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