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Nielsen Online Appoints Managing Director, Pacific

Nielsen Online The Nielsen Company
Wentworth Avenue, Sydney NSW 2000

Nielsen Online Appoints Megan Clarken As Managing Director, Pacific

Sydney, 3 March 2008 – Nielsen Online, a service of The Nielsen Company, today announced the appointment of Megan Clarken to Managing Director, Pacific, effective 24 March.

A four-year veteran of Nielsen, Ms Clarken will be based in Nielsen Online’s regional headquarters in Sydney, Australia and will lead the company’s commercial business in Australia and New Zealand. As part of Nielsen Online’s Asia-Pacific management team, she will report to Jonathan Carson, President, International, Nielsen Online.

“We are delighted to welcome Megan back to Sydney to lead our commercial team in Pacific,” said Mr Carson. “Megan’s understanding of client needs, her strong leadership skills and familiarity with the Pacific market make her perfectly suited for this role. Nielsen Online clients and the Internet industry in the region will truly benefit from her experience.”

“We have a terrific organisation in the Pacific region and they service a growing and dynamic marketplace,” Ms Clarken added. “I look forward to returning to Sydney – and to working with the team to deliver innovative products, outstanding service and thought leadership to our clients and the industry.”

Ms Clarken brings more than 20 years of technology, product development and marketing experience to her role. New Zealand-born, she joined Nielsen Online (Nielsen//NetRatings at the time) in 2004 as Vice President, Web Analytics based in Sydney, and managed the company’s profitable web analytics product portfolio. She relocated to New York in 2005 as Vice President, Web Analytics and Program Management, responsible for the strategic direction of the company’s overall product development and roadmap. Her previous positions include senior roles with News Ltd, Akamai, Peakhour and ninemsn.

About Nielsen Online

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behaviour, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit .

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit .


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