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Groups To Extend Online Wellbeing Platform

Bebo Collaborates With Support Groups To Extend Online Wellbeing Platform

AUCKLAND, March 5 /Medianet International-AsiaNet/ --

* Bebo’s ‘Be Well’ platform launches in Australia and New Zealand to provide a mechanism for support organisations to deliver easily-accessible services to the Bebo community * Launch partners include ReachOut!, Kids Help Line, CanTeen, ACON, LifeLine New Zealand and Skylight.

Bebo today announced that it is extending the reach of its online platform, Be Well, which provides its community with a central source of information, support and advice on issues relating to mental health, social care and wellbeing.

Bebo is the first social media network to create an online resource area of this kind with Be Well having already proved a success in the UK and Ireland following its launch in December 2007. Be Well is now being extended to include partner organisations in Australia and New Zealand and aims to provide its community with access to independent, expert advice from support organisations on a broad range of issues.

Be Well is accessed via

Dr Rachel O’Connell, chief safety officer, Bebo said: “We recognise that our community socialises online and appreciates easy access to support services from within Bebo which may not be as readily accessible in the real world. The Be Well approach is a natural progression to best support a community that spends more time online than ever before.”

Bebo is working in partnership with 12 member organisations to use Be Well to provide specialist advice and support on their areas of expertise to the Bebo communities in Australia and New Zealand. At launch, the organisations participating in Be Well in Australia and New Zealand include: ReachOut!, Kids Help Line, CanTeen, ACON, Bobby Goldsmith Foundation, LifeLine New Zealand and Skylight.

Bebo is actively seeking to extend the number of partnerships to make Be Well as comprehensive as possible for the community it serves.

Be Well is accessible to users via a thumbnail on the main Bebo homepage, ensuring that awareness of the initiative is made prominent across the network’s community.

Jonathan Nicholas, Director of Programs at Inspire Foundation (, said: "Through our programs such as Reach Out! and Actnow Inspire is committed to using the internet to improve young people’s mental health and wellbeing. To achieve our goals it is critical that we engage young people through online communities like Bebo. The Be Well platform enables us to easily integrate our services in the Bebo community and enables young people to access our content in a trusted environment.”

Dr. Rachel O'Connell, chief safety officer, Bebo, concludes: "People can really benefit from expert advice at certain points in their lives. Be Well aims to ensure that these services are easily accessible to the Bebo community. We're encouraged by the positive response from both the Bebo community and support providers to this initiative."

Dr O’Connell travelled to Australia on the 4th March for the ActNow Community Engagement seminars and will extend her visit to include New Zealand where Bebo remains the leading social network.

About Bebo Bebo is the world's leading global social media network. Building on the notion of traditional social networking websites, Bebo combines community, self-expression and entertainment to enable its users to consume, create, discover and share professional and user-generated content through the Bebo website. Bebo has more than 40 million members worldwide. Bebo is the #1 social network in New Zealand and also ranks as Australia's most engaging social network with users spending longer on Bebo per usage day than any other social networking site. *

Bebo was founded in 2005 by Michael and Xochi Birch.


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