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ONE News Continues Growth

ONE News Continues Growth

ONE News at 6pm has recorded its fourth month of year-on-year growth, and is now running well ahead of 3 News in the all-important 25-54 demographic.

In February, ONE News increased its audience by 33,741 viewers in this demographic, and now leads 3 News by 26,638 viewers aged 25-54.*

The latest results represent a year-on-year increase of 23% for February in the 25-54 demographic, and follow increases of 6% in November, 14% in December, and 14% in January.

The total average, nightly audience for ONE News at 6pm in February 2008 was 543,150 viewers, 70% larger than the 318,800 viewers that watched TV3's 6pm bulletin in the same period.

ONE News at 6pm also made significant inroads into TV3's target demographic in February, with a substantial 29% increase (34,223 viewers) in the 18-49 demographic, and increased its total audience by 10% (51,167 viewers), in comparison with the 2007 figures.

TVNZ Head of News and Current Affairs, Anthony Flannery, says that the consistent audience growth is fantastic news for the whole ONE News team.

"From Breakfast to the 6pm bulletin to Tonight, the ONE News team works hard to bring New Zealanders the best possible news service, anytime, anywhere," he said.

"These figures show that New Zealanders are turning to ONE News, liking what they see, and becoming loyal viewers. It's great to see viewers recognising the quality of our bulletins both at 6pm and throughout the day."

ONE News bulletins are watched by one in three New Zealanders, with an average of 1,268,000 individual viewers tuning in to one or more editions of ONE News every day. TV3's news bulletins are watched by 896,300 viewers each day.

*All ratings data sourced from AGB Nielsen


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