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Life Pharmacy To Transform Store Performance

Life Pharmacy charges new marketing head with transforming store performance

Life Pharmacy Limited (NZX:LPL) today announced the appointment of Sam Shosanya to the position of General Manager, Marketing, with overall responsibility for all marketing functions. His appointment is a key one in a leadership team appointed by Life Pharmacy’s new Chief Executive Officer, Philip Ingham.

Reporting to Sam is a seven person strong team with individual responsibilities for over-the-counter, beauty and fragrance, general merchandise and Tony Ferguson weight management categories, customer relationship management and merchandising.

Originally from the United Kingdom, Sam is an experienced senior executive with qualifications in Accountancy (FCAA), Law (LLB Hons) and IT. He has extensive expertise in category management for large, world class retailers including UK retail giant, Sainsbury’s, for whom he has lead and managed projects that have delivered significant business change.

Sam joins Life Pharmacy Limited from The Warehouse where he spent the last two years as Merchandise Manager, Grocery. Before that he held several senior management positions with Sainsbury’s Supermarkets Limited, between 1997 and 2005. Prior to that he worked for seven years in management and, initially, accounting roles for one of the UK’s leading DIY and home enhancement retailers, HomeBase Ltd.

Commenting on Sam’s appointment, CEO Philip Ingham, said: “Sam’s role is a pivotal one in effecting the transformation of Life Pharmacy. He has been charged with improving the attractiveness of our overall offering to consumers and securing a leadership position within the pharmacy industry. From that position his mandate is to provide the marketing direction and impetus that will see pharmacy, in general, becoming a more potent force within the greater New Zealand retail sector.

“He has the experience and leadership skills which, coupled with his proven track record in managing growth, will enable us to anticipate and meet consumers’ changing needs in a highly personalised retail environment where the key differentiator for our business is the ability to provide consumers with the type of advice that only pharmacists are qualified to provide.”


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