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Westprint Makes Recycling Breakthrough

Westprint Makes Recycling Breakthrough

Environmental ground has been broken in the local hospitality industry, with New Lynn print company, Westprint, developing a 100%-recyclable clothes hanger for Auckland’s The Langham hotel.

The hangar -- which has been entered in this year’s Pride In Print Awards -- evolved from The Langham’s desire to find a “green” alternative to the plastic hangers used in its dry cleaning service, says Westprint director Martin Nicholson.

“There is a similar item overseas, but this was too expensive to bring in and had no branding,” he says.

“The idea was already out there, but we elaborated on it by adding the debossing with the recycling information about the hotel.”

Mr Nicholson says the hangers, which were produced on 3000mic 100%-recycled Muda Boxboard, was a new concept to all parties involved.

“It really was a joint effort between ourselves, TTL Press and Inline Graphics. It was unique in the sense of getting the debossing blocks mounted directly onto the cutting forme. This had to be tested with various depths of blocks and eventually it came out with an extremely clean result being cut and debossed in one hit.

“Planning was the key to the job and as a result it went very smoothly ... we now have to find an easier way to break out eight pallets of coat hangers by hand!

“We are stoked with the result and feel like it's an item we can really market and get behind.”

Mr Nicholson says The Langham was equally rapt.

“It worked out cheaper to do the 25,000 hangers in New Zealand and they’ve now had it personally branded.

“The Langham is aiming to be a world leader in environmentally-friendly solutions within the hospitality industry. Nicholas Blake and Tammy Hilton are leading the charge and have just recently had a very successful Earth Hour event.

“They are currently working to raise awareness within the hotel and promote environmentally-friendly and sustainable products.”

Westprint also recently produced a gold foil mini chocolate box for The Langham, which has additionally been entered in the Pride In Print Awards, being presented at Auckland’s SkyCity Convention Centre on May 16.

“This item is used to improve the hotel’s turn-down service. It replaces the old after-dinner mint on the pillow and gives the guest a memento to take away.

“The diecutting and foiling were difficult, as dealing with such a small item meant everything had to be perfectly lined up.”

Following the retirement of his father (Chris), Mr Nicholson partnered with Phil Goodwin to buy Westprint a year ago.

“It's been a fantastic first year and every day is a challenge. We are very proud of our business and strive to continue Westprint’s high standard of quality.”


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