Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


DraftFCB wins Agency of the Year

DraftFCB wins Agency of the Year

DraftFCB has taken out the coveted Fairfax AdMedia Agency of the Year award in a unanimous decision by the judges who said the advertising agency's strong revenue growth and new business success won the day.

``DraftFCB also generated serious growth in its interactive and direct offering, hiring 15 specialists during the year. Staff numbers rose to 116 from 85 and a staff retention rate of 75 percent put the agency well above the industry standard,’’ said the judges.

There were a record number of entries in this category this year, with nine top agencies in contention – all of which enjoyed increased growth, staff levels and profits.

Neil Livingstone of Colenso.99 was named CEO of the Year in recognition of his ``outstanding successes at an outstanding retail agency’’. The judges said Livingstone was a hands-on administrator who was key to the agency's account wins. Colenso.99 opened for business in 2003 with four staff and two clients. Four years later, the agency can boast nearly 80 staff and 26 clients.

Independent agency Sugar won Indie Agency of the Year, in a repeat of last year's success, with the judges praising an increase in revenue and billings, as well as the key wins of the Estee Lauder, Tasman Pacific Foods and illy coffee. They said the May addition of award-winning creative director Nigel Corbett to the agency (from DDB/WRC) was a coup which would reap future rewards.

OMD took out the Media Agency of the Year, standing out with revenue growth of 35% and a 36% jump in profit. The judges said OMD was a clear winner, despite the loss of Freedom Air and Dell Computer during the year.

The Direct Marketing Agency of the Year title went to AIM Proximity in a close decision which was clinched by AIM Proximity's ability to turn fortunes around after some key account losses early in the year. The judges also praised the agency's success in international competitions.

The Rookie Suit of the Year title was awarded to Rachael McKenzie of Saatchi and Saatchi.
The judges said she demonstrated a ``polish, enthusiasm and maturity beyond her time in the industry’’ who is respected by her peers and has already been identified as a rising star for the industry.

The annual Wildcard Award, which recognises individuals or companies who make an outstanding contribution to the advertising industry, went to brothers Geoffrey & Derek Handley and their company, The Hyperfactory. They founded the business in 2000 and the company now has seven offices worldwide. Global clients include Toyota, Motorola and Coca-Cola and these, along with a clutch of international awards, make The Hyperfactory is an ``outstanding Kiwi success story whose best years are yet to come’’, the judges said.



2008 WINNERS

Agency of the Year: DraftFCB
Finalists: Colenso BBDO, DDB, Saatchi & Saatchi, TBWA\Whybin Tequila

Indie Agency of the Year: Sugar
Finalists: Barnes Advertising, justONE, Lassoo Media, Mr Smith

Media Agency of the Year: OMD
Finalists: DraftFCB, MediaedgeCIA, Starcom

Direct Marketing Agency of the Year: AIM Proximity
Finalists: JustONE, Rapp Collins Limb Walker, Saatchi & Saatchi

CEO of the Year: Neil Livingstone (Colenso.99)
Finalists: Bryan Crawford (DraftFCB), Sarah Norrie (G2), Sandy Moore (DDB)

Rookie Suit of the Year: Rachael McKenzie (Saatchi & Saatchi)
Finalists: Laura Bathurst (Colenso.99), Daniel Phillips (Saatchi & Saatchi)

Wildcard: The Hyperfactory

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Equity Crowd Funding Carries Risks, High Failure Rate

Equity crowd funding, which became legal in New Zealand this month, comes with a high risk of failure based on figures showing existing forays into social capital have a success rate of less than 50 percent, one new entrant says. More>>

ALSO:

Scoop Business: NZ Migration Rises To 11-Year High In March

The country gained a seasonally adjusted 3,800 net new migrants in March, the most since February 2003, said Statistics New Zealand. A net 400 people left for Australia in March, down from 600 in February, according to seasonally adjusted figures. More>>

ALSO:

Hugh Pavletich: New Zealand’s Bubble Economy Is Vulnerable

The recent Forbes e-edition article by Jesse Colombo assesses the New Zealand economy “ 12 Reasons Why New Zealand's Economic Bubble Will End In Disaster ”, seems to have created quite a stir, creating extensive media coverage in New Zealand. More>>

ALSO:

Thursday Market Close: Genesis Debut Sparks Energy Rally

New Zealand stock rose after shares in the partially privatised Genesis Energy soared as much as 18 percent in its debut listing on the NZX, buoying other listed energy companies in the process. Meridian Energy, MightyRiverPower, Contact Energy and TrustPower paced gains. More>>

ALSO:

Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>

ALSO:

Houses (& Tobacco) Lead Inflation: CPI Up 0.3% In March Quarter

The consumers price index (CPI) rose 0.3 percent in the March 2014 quarter, Statistics New Zealand said today. Higher tobacco and housing prices were partly countered by seasonally cheaper international air fares, vegetables, and package holidays. More>>

ALSO:

Notoriously Reliable Predictions: Budget To Show Rise In Full-Time Income To 2018: English

This year’s Budget will forecast wage increases through to 2018 amounting to a $10,500 a year increase in average full time earnings over six years to $62,200 a year, says Finance Minister Bill English in a speech urging voters not to “put all of this at risk” by changing the government. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news