Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Bluebird Rugby Superstars Promotion

Bluebird Rugby Superstars Promotion

AUCKLAND, Apr. 28 /Medianet International-AsiaNet/ --

The Rugby Superstars cards in Bluebird potato chips are the latest in a long line of consumer promotions that have been a part of Bluebird marketing programs for many years. This time we have chosen to associate our brand with the Super XIV teams because of the broad appeal of rugby in New Zealand.

These rugby cards add to the fun and enjoyment of our snacks. They are a short term competitive marketing strategy designed to encourage a person to select one brand of snackfood over another.

Snacks, in moderation, can add to the enjoyment of a healthy diet. A healthy lifestyle means finding a balance between the calories consumed and the calories burned.

Bluebird Foods pays careful attention to the way its products are advertised and marketed. We adhere to the intent and content of the Advertising Standards Authority Codes for both food and children. We do not target our advertising to people under 14.

The promotion has been set up so that it does not encourage excess consumption. The cards are available in all packs, not just some, and the promotion has run for almost three months, allowing consumers plenty of time to collect and swap cards.

The special manufacturing run of these promotional packs has now been completed and television advertising has finished. Packs containing Rugby Superstars cards will be available through retail stores for a few more weeks until sold out.


© Scoop Media

Business Headlines | Sci-Tech Headlines


By May 2018: Wider, Earlier Microbead Ban

The sale and manufacture of wash-off products containing plastic microbeads will be banned in New Zealand earlier than previously expected, Associate Environment Minister Scott Simpson announced today. More>>


Snail-ier Mail: NZ Post To Ditch FastPost

New Zealand Post customers will see a change to how they can send priority mail from 1 January 2018. The FastPost service will no longer be available from this date. More>>


Property Institute: English Backs Of Debt To Income Plan

Property Institute of New Zealand Chief Executive Ashley Church is applauding today’s decision, by Prime Minister Bill English, to take Debt-to-income ratios off the table as a tool available to the Reserve Bank. More>>


Divesting: NZ Super Fund Shifts Passive Equities To Low-Carbon

The NZ$35 billion NZ Super Fund’s NZ$14 billion global passive equity portfolio, 40% of the overall Fund, is now low-carbon, the Guardians of New Zealand Superannuation announced today. More>>


Split Decision - Appeal Planned: EPA Allows Taranaki Bight Seabed Mine

The Decision-making Committee, appointed by the Board of the Environmental Protection Authority to decide a marine consent application by Trans-Tasman Resources Ltd, has granted consent, subject to conditions, for the company to mine iron sands off the South Taranaki Bight. More>>