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Keep Your Kids Warm With Sudo’s Cool Kidswear

Keep Your Kids Warm With Sudo’s Cool Kidswear

Just Arriving In NZ

Just launching in New Zealand, Sudo kid’s clothing will keep stylish little nippers warm this winter with their unique Melbourne ‘cool’. The edgy and fun collections are designed for girls and boys that want to stand out from the crowd. Sudo childrenswear is for age’s two to ten and includes a huge range of innovative designs that will have kids racing for the wardrobe each morning.

The Sudo Autumn Winter collection includes a blend of muted charcoal and earthy tones, injected with flashes of colour to brighten up cold winter days. The highlights of range include stylish Asymmetric jackets, cute crop pants, pinafore and ‘A line’ dresses for the girls. For the boys, edgy ‘too cool for skool’ hoodies, slouch pants and funky jeans are just a taste of what’s on offer. Sudo’s comprehensive collection will have your children outfitted in the funkiest fashion label that is designed (unfortunately) just for kids.

The girl’s colour palette includes vibrant cherry reds, oranges, lilac and raspberry, adding a sunny mix into the charcoal hues of chocolate, metallic, marl, cream and black. The collection includes, super cute pinafore dresses, ¾ length shorts and baby soft, long sleeved tops in raspberry, grass and funky stripes. The essence of ‘Pucci’ is captured with pucci-esq prints in cherry, mint, orange and lilac can be paired perfectly with the extensive signature denims and cords, that Sudo are famous for. Cobalt and natural polo tops with pin tuck details, offer basics with a twist and bang on trend leggings, make a statement.
Sudo girls can finish their look with the stylish girl’s ‘Annie’ jacket. One of the many standout pieces, with its asymmetrical, ultra modern look, featuring a cut away front, contrasting buttons, front pockets and cute bright cherry print lining, available in pastel pink and pale charcoal wool - blend tweed.

The boy’s range includes, signature long sleeve tees’ with screen-prints and fun badges, relaxed track pants and trendy Cardi’s in various shades of charcoal, pale yellows, azure blues and aqua’s. There are street style hoodies in large hounds-tooth check and fine knits for skater Boys. Kids can keep warm with an electric blue fleece lined bomber or the reversible collared jackets, trendy pants and a huge selection of the famous Sudo distinctive style jeans. Boys will love the ‘Rocker V2 Jean’ featuring removable braces, a contrasting coin pocket, and a leather belt loop, available in raw or vintage denim. And your kids will be in good company, as cool kid and son of Hollywood royalty Pax Jolie-Pitt was recently spotted wearing his Sudo Rocker jeans, out and about.

Established in 2003 by parents Terry and Rachael Lay and designed and manufactured in Melbourne, Sudo really is a family affair. The duo started the label two years after the birth of their first son Maxwell and they now have two more children. Max is six, Austin is four and Audrey is two. “We started Sudo to create clothing for our kids that was cool and fashionable. We take our influences and inspiration from our children and create lines that are unique, fashionable and functional. We love the new Autumn Winter collection, kids love the cool styles and we are sure parents will love the premium quality too” said co-founder Rachael Lay.

Sudo is proudly Australian as most of the collection is produced locally. The brand is determined to keep most of the production and fabric sourcing within Australia. Years of industry experience insure the specific and exacting standards that you would expect for a high end fashion label. Only the finest fabrics and superior production methods are used in the manufacture of Sudo clothing for comfortable, durable fashions that will have your kid’s looking and feeling great.

The Autumn Winter collection includes a blend of cool designs and functional styles that young ones will love to put on. And with stores in Queenstown, Maunganui, Christchurch, Te Awamutu and three in Auckland, there is bound to be a Sudo stockist near you.

The Sudo collections are sold in over 45 stores across New Zealand and Australia. For more information or your nearest stockist visit:, or 03 9551 8789


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