Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


No drought of Laundry Water Savings

Press Release 5 May 2008

No drought of Laundry Water Savings

As New Zealand emerges from one of the most severe droughts on record, environmentally conscious Kiwis want to know how they can cut their water use to prevent continuing hardship in a warming world.

With laundries accounting for up to 20% of household water use, one of the easiest ways to conserve this increasingly precious resource is to use more water-efficient washers.

Leading household appliance innovator Electrolux has come to the rescue with its revolutionary Water-Aid Top Load Washer, which saves water without compromising your wash.

The new Electrolux Water Aid Top Load Washer, with a 4-star WELS(1) water rating, has a patented wash system that could save a household 21,000 litres of water a year compared with older machines (2).

If just ten percent of New Zealand households upgraded to a 4-star water-rated washer, the country could save up to 3 billion litres of water a year - the equivalent of more than 1200 Olympic-sized swimming pools. (For regional breakdowns, see table below.)

Electrolux has found a way for its top-load washers - which New Zealanders prefer over front-load washers - to be as water-efficient as most front-load machines. It simply minimises the amount of water sitting in the outer wash drum.

"The Electrolux Water Aid uses a unique system that minimises the amount of water sitting in the outer bowl by pumping it to the top of the washer and showering it over the wash," says Marketing Manager Rosalie Davison.

"With sustainability in mind, the Electrolux Water Aid has been designed to deliver water efficiency across all load sizes, large or small," she says. "A lot of washing machines on the market claim to be water efficient, but quickly loose efficiency if they are not fully loaded."

The Water Aid is a smart choice for any household that wants to conserve water without compromising on wash or ease of access. And consumers who prefer a warm or hot wash will also save on their power bills, and help the environment, by using less hot water.


Regional councilNumber of Private Dwellings(3)Saving from 10% upgrading to a 4-star washer (litres)# of Olympic swimming pools(4)
Northland 55,524116,600,400 47
Auckland 437,985919,768,500 368
Waikato 140,268294,562,800 118
Bay of Plenty 96,165201,946,500 81
Gisborne 15,66332,892,300 13
Hawke's Bay 55,221115,964,100 46
Taranaki 40,27884,583,800 34
Manawatu-Wanganui 84,768178,012,800 71
Wellington 168,846354,576,600 142
West Coast 12,77126,819,100 11
Canterbury 201,657423,479,700 169
Otago 75,231157,985,100 63
Southland 35,79975,177,900 30
Tasman 17,26836,262,800 15
Nelson 17,19036,099,000 14
Marlborough 16,84235,368,200 14
Total1,471,7463,090,099,600 1,236

Laundry Water Consumption Facts:
* Every summer, hose-pipe bans mean tens of thousands of New Zealand's households must curb their water use.
* The average household is estimated to use 20% of its water on laundry.
* The Water Efficiency Labelling & Standards (WELS) uses a star rating system on a blue label, similar to Energy Rating labels.
* Water efficiency labelling on new washing machines and dishwashers is mandatory in Australia and is proposed for introduction to New Zealand in 2009.
* Most Australian states offer a $150+ cash-back to encourage households to buy 4-star water-rated washing machines.
* Sydney's water use is still around 1974 levels, even though the population has doubled. Increased use of 4-star water-rated washers is one of the major contributing factors to this saving.
* The most inefficient top-load washers on the New Zealand market use more than 25 litres of water per kilogram of clothes washed compared with 10.1 litres for the Electrolux Water Aid washers.

Key benefits of the Electrolux Water Aid include:

Water savings without compromising the wash -The Water Aid wash system minimises water in the outer wash bowl. Your clothes are still immersed in the same amount of water and receive a thorough clean.

Water Efficient across all load sizes - Available in both 8kg and 9.5kg load capacities, the Electrolux Water Aid is large enough for any family, while still being able to wash smaller loads in a water-efficient manner.

Fabric protection - Using a two-compartment detergent drawer, the Electrolux Water Aid distributes detergent and fabric softener at optimal times during the cycle, protecting clothes from detergent spotting. A filter minimises lint deposits on clothes or clogging waterways and an in-built electronic guide keeps stain removal advice to hand.

Ready when you are - The Electrolux Water Aid has delay start and wash time options, so you can ensure clothes are freshly washed and ready when you need them.

Easy to use - With two LCD displays and intuitive functions and programs, the Water Aid model EWT959SA is easy to operate and puts fabric care under your control.

Added extras - Unlike some front loaders, there is no lid-lock on the Electrolux Water Aid washer until the spin cycle, so you can add items after the cycle has started. Sensors will automatically detect if the extra items require more water.

The Water Aid is a smart choice for any household wanting to conserve water.

RRP $1,319 $1,159
Load Capacity 9.5kg 8kg
Water use per kg of clothes (litres) 10.3 10.3
Water Efficiency rating2 4 stars 4 stars
Energy Efficiency rating 3 stars 3 stars

For further details and stockists visit the Electrolux website at


Released on behalf of Electrolux Home Products by Goode PR, Auckland. For more information, images or to arrange an interview, please contact: Petra Mihaljevich of Goode PR, Auckland on +64 9 480 9948 or email Released on behalf of Electrolux Home Products by Goode PR, Auckland. For more information, images or to arrange an interview, please contact: Petra Mihaljevich of Goode PR, Auckland on +64 9 480 9948 or email

Electrolux Home Products
* Electrolux Is a global leader in home appliances and appliances for professional use, selling more than 40 million products to customers in 150 countries every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals.
* Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, Simpson and Westinghouse. In 2007, Electrolux had sales of SEK 105 billion and 57,000 employees. For more information, visit


1. Water Efficiency Labelling & Standards (WELS)
3. 2006 NZ Census Data revised 27/7/07
4. Olympic-sized swimming pool is approximately 2.5 million litres

© Scoop Media

Business Headlines | Sci-Tech Headlines


Water: Farming Leaders Pledge To Help Make Rivers Swimmable

In a first for the country, farming leaders have pledged to work together to help make New Zealand’s rivers swimmable for future generations. More>>


Unintended Consequences: Liquor Change For Grocery Stores On Tobacco Tax

Changes in the law made to enable grocery stores to continue holding liquor licences to sell alcohol despite increases in tobacco taxes will take effect on 15 September 2017. More>>

Back Again: Government Approves TPP11 Mandate

Trade Minister Todd McClay says New Zealand will be pushing for the minimal number of changes possible to the original TPP agreement, something that the remaining TPP11 countries have agreed on. More>>


By May 2018: Wider, Earlier Microbead Ban

The sale and manufacture of wash-off products containing plastic microbeads will be banned in New Zealand earlier than previously expected, Associate Environment Minister Scott Simpson announced today. More>>


Snail-ier Mail: NZ Post To Ditch FastPost

New Zealand Post customers will see a change to how they can send priority mail from 1 January 2018. The FastPost service will no longer be available from this date. More>>


Property Institute: English Backs Of Debt To Income Plan

Property Institute of New Zealand Chief Executive Ashley Church is applauding today’s decision, by Prime Minister Bill English, to take Debt-to-income ratios off the table as a tool available to the Reserve Bank. More>>