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Apple Executives to Showcase Mac OS X Leopard

Apple Executives to Showcase Mac OS X Leopard and OS X iPhone Development Platforms at WWDC 2008 Keynote

AUCKLAND, New Zealand —14 May, 2008—Apple today announced that a team of Apple executives, led by CEO Steve Jobs, will kick off the company’s annual Worldwide Developers Conference (WWDC) with a keynote address beginning at 10:00 a.m. on Monday, 9 June, 2008 at San Francisco’s Moscone West. This year’s WWDC will showcase two revolutionary development platforms, the ground-breaking innovations of OS X Leopard and OS X iPhone, the world’s most advanced mobile operating system.

The five-day WWDC event, which runs from 9 June to 13 June, will feature the first ever iPhone track for mobile developers with in-depth sessions and hands-on labs to fully explore the capabilities of the OS X iPhone 2.0 software, including the iPhone SDK and the App Store, a breakthrough way for developers to wirelessly deliver their applications to iPhone and iPod touch users.

The iPhone track will also enable mobile developers to work side by side with Apple engineers to create amazing applications that leverage iPhone’s revolutionary Multi-Touch user interface, animation technology, rich set of APIs, including programming interfaces for Core OS, Core Services, Media and Cocoa Touch technologies, built-in three axis accelerometer and geographical location technology to deliver truly innovative mobile applications.

This year’s Mac track will give newcomers and seasoned veterans alike the technical foundation and techniques needed to develop world-class OS X Leopard applications with sessions that discuss every level of the system, including interface design and implementation, application frameworks, security, localisation and networking.

WWDC 2008 will offer over 150 information-rich sessions and labs where Apple engineers will go in-depth on the innovative technologies that power OS X iPhone and OS X Leopard. Developers can bring code to the labs and work one-to-one with Apple engineers, applying development methods and best-practices gained from sessions to enhance their applications.

Other activities at Apple’s WWDC 2008 include:

• presentation sessions led by engineers that provide an in-depth look at OS X iPhone, OS X Leopard and innovative tools and technologies such as the iPhone SDK, Cocoa Touch, Interface Builder, Xcode and more;
• practical hands-on sessions where attendees can learn Apple’s own coding strategies and techniques;
• technology labs where attendees can work one-to-one with Apple engineers; and
• special events, including the Welcome Reception, Apple Design Awards, Lunchtime Speakers and Stump the Experts.

Visit Apple’s WWDC website for registration and complete session details at http://developer.apple.com/wwdc. Members of the media and industry analysts are invited to attend the keynote presentation and can register by contacting Simon Pope at simonp@apple.com.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

ends

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