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Guy Roberts Appointed Creative Director At TBWA


Guy Roberts Appointed Creative Director At TBWA\
Hottest Creative in Australasia Promoted To Further Support Existing Roster of World Class Creative Talent

Monday, 19 May, 2008: Andy Blood, Group ECD of the TBWA\TEQUILA Group, today announced the appointment of Guy Roberts to Creative Director at TBWA\.

Recently awarded the Campaign Brief title of number one creative in Australasia, his appointment acknowledges the exceptional work he has put in at TBWA\ over the past six years for clients including adidas, ASB, Mercury and a host of other high profile brands.

Guy has been instrumental in the creative development of some world-class work, particularly the ground-breaking Bonded by Blood campaign for adidas which picked up the Cannes Grand Prix in 2007, as well as the Stand in Black, Of This Earth and Be the Ball campaigns.

Commenting on the promotion, David Walden, CEO of the TBWA\TEQUILA Group, says it follows a spectacular period of creative success for the agency. "This new title for Guy reflects the passion, commitment and outstanding talent he's brought to the agency and it comes as no surprise to us that he's the hottest creative in Australasia right now."

Andy Blood comments: "Guy and I have worked brilliantly together for the last four years and that won't be changing. I'll continue to operate as Group ECD across both TBWA\ and TEQUILA\, whilst Ron Fielding and Tracey Fox will continue to oversee all the great creative work out of TEQUILA\, so Guy Roberts now has a similar responsibility for the TBWA\ business. This new structure will ensure the work we're producing across the board for an ever increasing lineup of clients will continue to go from strength to strength."

"He's a great guy, a man of few words and a champion of great ideas. In fact, those ideas have translated into 35 major awards world-wide in the past three years alone, including a Cannes Grand Prix, six Gold Lions, a D&AD Yellow Pencil, a Grande Clio and three One Show Pencils. He's earned this promotion in spades," says Andy Blood.


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