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EMEX 2008 ‘ACCLAIMED success’

EMEX 2008 ‘ACCLAIMED success’

New Zealand’s biggest engineering and machinery industry showcase, EMEX 2008, held in Auckland 6-8 May, has been dubbed a fabulous show, with feedback from both visitors and exhibitors backing this claim.

“It’s been a monster success,” says the says organiser dmg world media‘s sales manager Rob Lavender. “A lot of people from all parts of the industry worked really hard to make EMEX a must-do for anyone working in industrial engineering and maintenance, control and instrumentation, machine technology, plant automation and monitoring, welding, forming and cutting, and software and computerization.”

With 160 national and international exhibitors and more than 6100 qualified professionals participating over the three days, EMEX 2008 was the best so far.  Welding equipment displays were again a key area of focus for visitors and the Heavy Metal - Machine Technology Exhibition dominated the big-ticket items covering over 1900 square metres. 

“We even had 31 visitors from Afghanistan, Australia, Fiji, India, Japan, New Caledonia, South Africa and the United Kingdom,” says Rob, noting that EMEX is recognized as key for New Zealand among the global catalogues of engineering trade events.

“We always look closely at the quality of sales leads generated and the level of business being conducted at the show. On both counts the feedback we have already received from exhibitors is extremely positive as they now start to follow up on leads generated during over the three days. We also gauge the value reported by visitors and this, too, was very positive.”

One happy exhibitor was A & G Price Ltd. Don Blue, Business Development Manager, says the company is pleased with the value they got from EMEX. “The sales and marketing team at A & G Price were a little nervous about the real value of committing a significant amount of money and time into an event like this, especially when we aren’t engineering machinery manufacturers or resellers. However, after the opening morning we were convinced that it was a wise investment. The level of interest shown and the quality of leads was outstanding. We were able to showcase our ability to manufacture large, complex castings, and machine very large items to both existing clients and potential customers. Our big railway bogie had them filling the aisle outside our stand at times! There were very few ‘tyre-kickers’ and even they congratulated us on our success in the rail and defence markets overseas. Well done to dmg world media on providing a well-run, quality show – AGP will definitely be back next year with a bigger and better exhibit!!”

Pete Hunter of Lightning CNC Programs agrees, and says that the event has already led to opportunities for him. “EMEX was a great opportunity to make contact with so many people and businesses. Quite a lot of people took my brochures, and I'm now in the process of emailing my User Manual to everyone who asked for more information. One company has requested a demo version, so they can show others at their company. I've offered to write them a program for a component that's coming up, using my software. Another needs to be able to program a specific shape, and I can make a module to do that for them. All things considered, I think it went very well.”

Another happy exhibitor is Wendy Fulton or Tradetech New Zealand Ltd. “The organisation at EMEX was great.  Our corner stand was a fantastic site, the communication and organisation from dmg world media worked very well and all three of our companies picked up some very promising leads.

One of the reasons for the success of EMEX 2008 was the number of highlights. These included the exceptionally large number of exhibitors presenting products and systems to the New Zealand market for the first time, endorsing EMEX as this country’s leading showcase for technological innovations.

Another highlight was guest speaker Bryan Leyland. His controversial message on ‘climate change, the energy strategy and the current electricity shortage’ was, however, very well received.  There is more on this at

On a more personal note, some lucky visitors are flying high, having won The Flight Experience vouchers: Bill Conney from Cooney Plant Monitoring, David Grant from iMonitor, Trevor Waldmeyer from Fisher and Paykel Appliances, Parkash Paragz from Honda Pukekohe, Jordan Magee from Wintec, and Isaac Anstis from Compac Sorting Equipment.

“For more than a decade EMEX has been an integral part of the industry in New Zealand, and each one has grown with more exhibitors and more visitors. We’re already working to make EMEX 2010 even bigger, better and most successful,” says Rob Lavender.



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